Suning Zhang Jindong: Suning Internet Pformation Has Penetrated Into The Core Of Retail Business

On the occasion of the "double eleven" war, Zhang Jindong, chairman of sunning Yun Shang, 30, said at "2014 annual global conference of Hongyi investment" 30, "Suning's pformation has gone straight from the curve to the straight line. Every pore in the online and offline front-end backstage is all Internet, and the pformation results of the O2O mode will also be displayed in the double eleven period."

Zhang Jindong believes that the current Internet is going deep into the core area of traditional industries. The more we touch the essence of retailing, the more we will enter the blind area of traditional Internet enterprises, and the more we can play the core advantages of traditional retailing for many years.

"The Internet of retail industry can not be simply understood to be an e-commerce website, but rather from three stages, namely, the traditional electricity supplier, O2O retail to the full value chain Internet, including the Internet of the front desk and the backstage."

He said.

In February 2010, suning.com formally launched, and Suning Appliance, the largest chain retailer in China, took the stage of pformation.

In early 2013, Suning officially changed its name to Su Ningyun business.

"Service providers" fully embrace e-commerce and cloud computing era.

In June of that year, Suning announced the same price for online and offline, and launched Suning Yuntai in September, and fully integrated the front end stage, the fusion line and the offline, and Suning O2O mode was fully operational.

Zhang Jindong pointed out that the traditional electricity providers in the PC era, like traditional stores, are all waiting for consumers to wait for the retail market. With the rise of mobile Internet,

The demand for free shopping at any time and place will become the mainstream. Where consumers are, the demand is everywhere.

Only when the layout of the whole channel is online and offline, can the whole process of shopping, payment, distribution and after-sale be integrated to satisfy the whole smooth experience of consumers.

All online and offline have been integrated, and Internet technology has been used for data management. The O2O mode has basically been formed.

According to the insiders, Suning's core competitiveness of the retail industry over the past 20 years, namely logistics, capital flow and information flow, is becoming a new growth point in the future through the Internet.

According to introducing, at present, Suning's large number of stores are incarnated as direct delivery of express points, from the order to inspection the fastest as long as 26 minutes.

The logistics cloud construction across the country will be opened and shared by platform businesses and suppliers before the end of the year, thus turning logistics from cost center to profit center.