Fashion Design Accelerates Cooperation With E-Commerce Providers

Dangdang recently launched the DANG DHUB designer platform with the China Fashion Designers Association, accelerating the cross-border integration of clothing design and e-commerce. Based on this platform, the 13 spring and summer new products of the 2015 designers of the international fashion week will be synchronized online, and the exclusive sale will be realized. This is the first time in the fashion industry.

In the apparel industry chain, design as a link, designers want to complete the transformation from design to product and market, highly dependent on executing agencies, especially independent designers are difficult to participate in the market, marketing, channels, services and other links. And the advantages of Internet thinking and e-commerce Combination It can greatly simplify or even remove intermediate links, and help Chinese outstanding designers to move from behind the scenes to face the market and consumers. "Dangdang will share hundreds of millions of users and traffic with excellent designers to solve the problems of designer brand, customer and sales." Dangdang CEO Li Guoqing said.

From the latest performance of the major electricity suppliers, we can see that clothing has become the second major category of e-commerce sales. Take Dangdang network as an example, its clothing sales increased from 560 million yuan in 2012 to 2 billion 700 million yuan in 2013, becoming the second largest category outside books.

Electricity providers will no longer penetrate the clothing industry. satisfy Sales channels began to set foot in the upstream of the industrial chain, such as design and brand, clothing design has become a hot field of electric business. In August of this year, Dangdang announced its full entry into the field of costume design and sales, and shouted the slogan of "60 billion yuan in the 600 billion clothing market". Prior to this, the mainstream electricity providers such as ",", "Amazon" and "Amazon" also started cross-border operations, and entered the "clothing and other sub categories". Fashion business Field.