Accelerated Fashion Design And Cross-Border Integration Of E-Commerce Began To Get Involved In The Upstream Industry Chain

Recently and

Co launch the DANG DHUB designer platform, accelerating the cross-border integration of clothing design and e-commerce.

Based on this platform, the 13 spring and summer new products of the 2015 designers of the international fashion week will be synchronized online, and the exclusive sale will be realized. This is the first time in the fashion industry.

In the apparel industry chain, design as a link, designers want to complete the pformation from design to product and market, highly dependent on executing agencies, especially independent designers are difficult to participate in the market, marketing, channels, services and other links.

The combination of Internet thinking and the advantages of e-commerce can greatly simplify or even remove intermediate links, and help Chinese outstanding designers move from behind the scenes to face the market and consumers.

"Dangdang will be outstanding."

Share hundreds of millions of users and traffic, to solve the designer brand, customer, sales problems.

Dangdang CEO Li Guoqing [micro-blog] said.

From the latest performance of the major electricity suppliers, we can see that clothing has become the second major category of e-commerce sales.

Take Dangdang network as an example, its clothing sales increased from 560 million yuan in 2012 to 2 billion 700 million yuan in 2013, becoming the second largest category outside books.

The penetration of the electricity supplier to the garment industry will no longer satisfy the sales channels, and will begin to enter the upstream of the industrial chain such as design and brand.

The hot field of entry.

In August of this year, Dangdang announced its full entry into the field of costume design and sales, and shouted the slogan of "60 billion yuan in the 600 billion clothing market".

Prior to this, Tmall, Jingdong and Amazon and other mainstream electricity providers have begun cross-border operations, clothing and other subdivision based on the entry into the "fashion business" field.