WAL-MART Plans To Step Up Sales Promotion And Retail Price War

Beijing time November 1st morning news, retail giant

The company announced on Friday that it would expand the scope of discount products during the holiday shopping season and consider expanding the target of a price item to an online retailer.

This is also the latest development of the price war between big retailers in the United States.

WAL-MART said it will meet competition in 2013 or even stronger than 2013.

The discounts at that time caused the profit of the entire retail industry to be suppressed. WAL-MART's profits in the last holiday sales season dropped sharply, and the same store sales remained flat or down for the six consecutive quarter.

Steve Bratspies, executive vice president of general merchandise operations at WAL-MART's US company, talked about the market competition in the coming holiday season in a media call on Thursday, Bratspies.

He said, "now that the fighting is heating up, I think the competition will be at least as strong as last year."

WAL-MART said it plans to offer 20 thousand discounts from at least 90 days starting this Saturday.

。

Although the company did not give a comparable figure, it also indicated that the scale of the project would be larger than that in 2013, which would include more first-line products, with a focus on toys and electrical appliances.

Other retailers are also stepping up their sales efforts, with the main focus on attracting more online sales.

The Taghit company said earlier this month that it will cancel the online shopping charges from October 22nd to December 22nd.

WAL-MART also said that the online orders for the 100 types of gifts would be exempted from shipping costs. In the past, the company usually only exempted the order from more than $50.

WAL-MART is also considering expanding the coverage of parity items for local retail competitors to include online retailers.

But Stephen Blatter spears emphasized that the final decision of these strategies has not yet been made.

This means that besides the price parity with local retailers and grocery stores, WAL-MART will also conduct price wars with e-commerce companies such as Amazon.

The study of corporate consumer growth partnership predicts that consumer spending will increase by 3.4% at the end of this intense year-end sales season, up from 2.9% in 2013, which was the slowest growth since 2009.

Craig Johnson, President of consumer growth partnership, said: "demand is still in the doldrums, and consumers in all income categories are looking for low prices." Johnson said.

It will be a very competitive Christmas for the promotion competition. "

But Kriging Johnson also said he thought he was being treated with food.

WAL-MART's same store sales will return to its growth path in the fourth quarter of the fiscal year, driven by rising demand for more consumer goods, increasing employees' queuing time and better shelf handling.

WAL-MART said it will hire 60 thousand temporary workers during the holiday sales season, an increase of 10% over last year.

The company also says that all cashiers will be open at peak hours every day.