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    Supergroup Releases Earnings Warning Blamed On Warm Weather Affecting Sales

    2014/11/1 13:21:00 41

    SupergroupProfitabilityEarly WarningWarmthImpactSales

    Due to the continuous warm weather, SuperGroup PLC, the parent company of Superdry, Britain's fashion brand, also issued a profit warning yesterday. It said that the weather will affect Superdry autumn and winter and products, especially the jacket. Therefore, the annual pre tax profit will be reduced to 60 million pounds to 65 million pounds, far below analysts' expectations of 69 million pounds to 73 million pounds.

      

     

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    SuperGroup PLC (SGP.L) share price fell nearly 10% on Friday, and the deadline for dispatch was SGP.L AM at 4:34 AM.

    SuperGroup said the fiscal year was a strong start, but the UK and Europe experienced warm weather in September and October and are expected to remain until November, which will lead to uncertainty in sales, while the 70%-80% profits of the group come from the second half.

    Last week, SuperGroup PLC just announced that the founder and CEO of Julian Dunkerton will quit and replace him before Co-operative Group.

    Chief executive officer

    Euan Sutherland.

    Before SuperGroup PLC, its British counterparts wear

    Retailer

    Next PLC (NXT.L) was also affected by the weather. In the three quarter ended October 25th, it only achieved 5.4% sales growth, far less than the group expected 10%, and also lower than analysts forecast 7%.

    Next PLC lowered the annual sales growth range from the former 7%-10% to 6%-8%, and the median pre tax profit decreased by 3% to 770 million pounds, after a profit of 795 million pounds, and the pre tax profit margin was reduced from the previous 7.75-8.15 billion to 7.5-7.9 billion.

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