Shop Promotion 4 Steps To Attract + Atmosphere + Popularity + Holding Temperature

The first sentence: do everything possible to attract eyeballs -- advertising language

Promotion themes are usually traditional holidays, or a social event as the theme of the request, and then on the basis of further expansion and expansion, the final result is that we need to use a sentence or two short words to make a general overview, that is, what we call the advertising language.

First of all, we must let everyone know, see, do not let consumers know, then it can not achieve the purpose of promotion, rather than do.

Now the information is very developed, people are almost drowned in the encirclement of advertising language, so the requirement of advertising language must be outstanding.

At the same time, the advertising slogans used in promotion must bring people to touch and make everyone feel a sense of electric shock. Without this feeling, it is hard for everyone to impress. If you can't leave a deep impression, you will not be able to achieve the goal of promotion.

So, to sum up, it must be attractive! It must be different from others.

Man is a social animal, and the environment has great influence on human beings.

The environment here includes natural environment and humane environment, and the humane environment can influence people's behavior more.

Store atmosphere, we must pay attention to the details of the grasp, it is reflected in many ways, it includes: lighting, sound, temperature, theme and color, merchandise display, welcome language, related props and many other aspects.

For example, lighting is stronger than usual, smallpox should be ornamented, music should be louder than usual, guests should have concise introduction activities, holidays and festivals should be highlighted, and so on. All these purposes are for one purpose -- popularity.

Only the popularity of people will flourish.

At the same time, we should also pay attention to a problem: promotion must have a theme, through this theme, to attract customers, and promote the popularity of people!

Only in this way, and constant observation, constant adjustment, can we do better in promoting sales.

This is what we say: promotion is not guided by language, but by reason of atmosphere.

The third sentence: try every means to stay customers -- popularity.

The purpose of staying customers is to gather more popularity.

The Chinese consumer psychology likes to get together. The more people there are, the more they like to go.

We should start from many aspects:

First of all, we must design the map of the store's moving line. The meaning of the so-called moving line is that the customer can walk through the store until the customer leaves.

This is what we need to design and consider.

A good store should let everyone get in easily, but not easy to come out.

It is necessary to extend the time for customers to shop in order to improve the chances of business.

Next, we must pay attention to a detail: many times during sales promotion, people always look at customers looking for clothes hard, so they are actively helping customers to find clothes.

This is actually wrong. Promotion is different from peacetime, and can not be sold in usual way.

At this point, do not pay too much attention to customers, let customers look for those clothes on their own.

The purpose is to let customers participate in activities, and simply keep customers directly.

The fourth sentence: when it is cold, the temperature is maintained.

Promotion is a very hard and exhausting thing. If employees are always asked to treat them with the highest enthusiasm and attitude, it is unrealistic.

Therefore, we must pay attention to dressing, because promotion will have a certain stage, in the peak time, we must do our best to do our best; in the low valley, we must learn to trim, ensure full physical strength and enthusiasm.

Only in this way can we carry out a big promotion campaign normally and effectively.