How To Increase The Sales Of Single Stores In Clothing Stores?

Store managers need to stand on the operator's position, analyze the store operation comprehensively and scientifically, and fully implement the company's management policy.

Execute the brand strategy of the company and give full play to the functions of the store manager.

1. understand the brand's business policy and implement sales strategy according to the brand's characteristics and style.

2. comply with the company's regulations and carry out instructions from superiors to complete the tasks assigned by the company.

3. is responsible for managing the daily work of the counters, supervising and evaluating the work performance of the shopping guide, timely reflecting the staff dynamics, and conducting training for the shopping guide.

4. responsible for inventory, account book production and merchandise handover.

5. responsible for goods in the store, display and equipment maintenance.

6. assists the supervisor in handling and improving the operation of the counter.

7. assist the supervisor in communication and coordination with the department store.

8. regularly provide public relations promotion activities around the brand in the store as required.

9. understand the sales situation of the surrounding brands, register and provide daily data on the store's traffic volume.

10. stimulate the enthusiasm of the shopping guide, adjust the shopping atmosphere in the freight yard.

The focus of the shop chief

As a store manager, she can not be positioned as a salesperson or a foreman. Her mentality is the boss, how to cultivate this mindset, which is closely related to the company's cultural system. This is the art of store management and the death of a bosom friend.

Store operation is usually divided into three periods.

Shop before sale

1. turn on electrical appliances and lighting equipment.

2. lead the shop assistants to clean the storefront.

3. holding morning meetings:

(1) company policy and announcement and communication of business activities on that day.

2. An analysis of the business situation of the day before yesterday and a review of its performance.

Third, train new employees and exchange skills for successful sales.

Fourth, arouse enthusiasm and encourage morale.

4. points of goods, stores to count the reserve fund.

5. check the business report of the day before, the pport company (grade software real-time system does not need to pmit, and the data can be queried immediately in the company's all-around version after paying the bill).

1. check the appearance of the salesperson, clean up the work clothes, and wear the work cards.

2. store managers need to supervise the cash register and grasp the sales situation.

3. control the sales of electrical appliances and loudspeaker equipment (exclusive stores)

4. prepare packing paper and packing bags for ready use.

5. maintain the cleanliness of the store, storeroom and fitting room.

6. even if you replace window displays, model displays and merchandise displays.

7. pay attention to suspicious persons to prevent the loss of goods and accidents.

8. help customers solve problems in the process of consumption in time.

9. collect market information and do sales analysis.

10. collate company documents and notices, do a good job in preparation and end of sales promotion activities.

After the franchised store is open

1. check the accounts and fill in the business statements.

2. check and keep the business amount properly.

Keep a reserve fund.

3. check whether the electrical equipment is closed.

Eliminate fire hazards.

4. shop to check whether the doors and windows are closed.

Are there any other staff in the store?

1. have the right to participate in the recruitment and recruitment of business personnel.

2. has the right to reward and punish employees.

3. have the right to dismiss employees who do not meet the company's requirements or perform badly.

4. have the right to make suggestions for pfer, promotion, demotion and dismissal according to employee performance.

5. have the right to check and assess the daily performance of employees.

6. has the right to judge the sudden events in the store.

Store goods

1. have the right to make suggestions and suggestions for the rationing of the company.

2. have the right to reject goods with quality problems.

3. having the right to decide the allocation of goods in the store.