Hubby Bear Shoes Business Channel Performance Amazing Stripe Under The Terminal

Since 2011, the water supplier has been stationed in the Tmall flagship store in the late period. In a short span of two years, Jinjiang Children's shoes The brand hubby bear has achieved amazing results through the electricity supplier channel. After making good sales results online, hobbit began to plan the online layout terminal to achieve "counterattack" from online to offline.

It is reported that the "Tmall Habibi" Tmall flagship store has been developing rapidly for a year, becoming the "first sale of Tmall children's shoes category" children's shoes. brand 。 Zhang Yongfa, general manager of Habib bear, said that when the Hobbit was founded, the traditional market for children's shoes was showing a dynamic scene. But after more than 2 years of operation, the brothers found that in fact, the brand competition of traditional children's shoes is also fierce. "So far, we do not understand the use of computers, we decided to choose the electricity supplier channels as a breakthrough." Zhang Yongfa told reporters that although the two brothers are not very good at using computers, they are running children's shoes enterprises, so they are already familiar with Taobao, Tmall, Dangdang and Jingdong. So in 2011, after encountering the traditional market's troubles, they decided to switch to the electricity supplier channel and create the online brand "hobbit bear".

What surprised the Zhang Yongfa brothers is that by their careful management, habiu bear became the brand of children's shoes, which was the first sale of Tmall children's shoes in 2012.

"The biggest difference between the electricity supplier and the traditional channel is that the electricity market is growing at a rate of 5 times, 10 times or even tens of times per year, while the traditional channel is growing 10%~20% every year." Zhang Yongfa confidently expressed.

　　 Insist on business not outsourcing

To achieve the best sales results, Habib bears unique characteristics in operation. "Jinjiang electricity supplier talent is very scarce, in order to create" habixong "brand, we very early from Zhejiang high salary dug to electricity supplier operation executives, these have electricity supplier experience team, led our electric business department step by step to the direction of Amoy brand. Zhang Yongfa told reporters that from the very beginning, the company has been determined to operate its own business channel without outsourcing.

"It is very important not to worry about the difficulty of rationing the benefits of the operation companies, but also to implement and implement the policies of the brand enterprises more quickly and conveniently." Zhang Yongfa told reporters that at least when we decide to do a series of activities or find business opportunities, we can make our own decisions in terms of price and commodity adjustment without having to waste time coordinating with the operation companies.

In addition, in Zhang Yongfa's view, there is a big difference between authorizing others to operate and running their own businesses. "That is, when we have observed that some layout designs may be hot, we can make the order quickly, and assume the risk of inventory. If we do well, the profit is our own; but if the operators look at some layout shoes to order, the profits will be their own, and they are not related to the brand enterprises. If we look at the products and sell the products, the inventory will still have to be borne by the enterprises. Such a business is not cost-effective." Zhang Yongfa told reporters this.

Besides, in Zhang Yongfa's view, another important reason why the Hobbit bear can achieve such a good result is that he really regards the Internet as an important channel to operate.

Most of the traditional children's shoes brands do not really regard the electricity supplier as a key channel to operate, but as the inventory digestion channel, that is, the legendary "sewer".

"The biggest difference between the two is that the online sales of traditional brand enterprises will surely win the price, but it is also because of the low price factor that the format can not be repeated after the inventory is digested." Zhang Yongfa analysis, because the price of stock shoes is low, there is no profit in general, but if the stock shoes are sold as explosive products and sold out, enterprises will not be able to put them into production again, so their future will be greatly limited. After all, they can't tell whether the shoe is sold well because of its selling style or because of its low price. And Harbin bear children's shoes, the main channel is to operate the business channel, so all online products are new products, if the new product is a burst of money, enterprises dare to re order production, and consumer trust for Harbin bear children will be higher.

The most important thing is that the business channel is in its own hands, and the development of the brand will be more secure. "The channel is in our own hands, we dare to develop the category richer, whether it is the main category of cloth shoes, or the series of leather shoes, outdoor outdoors, sandals, sports shoes and so on, and even the introduction of children's clothing category at the later stage, we all know the voice and demand of the first tier market." Zhang Yongfa said.

　　 Seeking offline channel layout

In the planning of Habib bear, the status of the Internet is to be consolidated, and the opening of entity terminals under the line has also been put on the agenda.

"Now, because we have good reputation on the Internet and have a great influence, it is easy for us to solve the problem of expanding the online agents." after all, this is the age of the Internet. The agents have seen the prospect and brand influence of the Habib bear. Many of them are automatically coming to the local market under the agent line. Zhang Yongfa said, now, the three words of "Habib bear" have been increasingly concerned in the same industry. This is a good thing and a pressure.

　　 Online, hobbit chose Zhengzhou as a breakthrough.

"In the past few days, we set up a branch in Zhengzhou, Henan, and decided to operate the Zhengzhou market as a model market. This year, the main market will be hubby bear shoes in the high-end shopping malls and department stores, so that more consumers can buy hubby bear shoes in the department stores." Zhang Yongfa told reporters that the company first made the market and then copied it as a model market. So the agents in other provinces have no reason to say that the market is not good enough.