Designer Zhang Yuhao: Plane Thinking Creates Stereoscopic Women.

After the fashionable fashion week in Shanghai, HARDcANDY launched the new designer's brand name ZHANG YUHAO. The unique and low-key designer brand was founded in 2013. In 2014, the first women's clothing spring summer series was officially released, facing the market with the brand founder's posture.

After accepting the complete western aesthetic education, the designer decided to return to the original position and return to the East. This place which has never left, the so-called Chinese elements, western culture and deconstruction can not simply sum up all the brand.

We can find a lot of strong structures and reorganizations. We can also find soft outlines and lines, spaces and secrets, and are used in many designs by the Oriental form. Loose blouses, tight skirts and irregular coats can be found in such a language.

Tailoring as an important core of the brand lies in finding the space in the relationship between the fabric and the human body. Such space is not a static state, but a state of flow. The flow of clothing is caused by the dynamics of the human body.

The combination of irregularities and rules, symmetry and asymmetry, contradictions and conflicts can also impress us in many details, resulting in more subtle beauty and more ways and experiences of dressing.

The corner of history, the tragic characters in the novel, the rebellious trend of thought, and the artistic performance of the avant-garde can all become the important matting of the series. When these primitive languages are pformed into new avant-garde things through the pformation of design and designer's personal language, it is just like the rebirth of the design.

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This young and extraordinary brand pursues various forms of beauty, sometimes even from ugly and grotesque. These may not contain beautiful things. But through the pformation of design language, the beauty of them is refined and reshaped by designers. Emptiness and simple beauty are not what we want to convey and share. Those forgotten, ignored, marginalized images can often give surprises and accidents when they become fashion words.

Therefore, in the way of expression, designers have done a lot of combination with jewelry materials, because there are soft and hard bump, the whole image looks more three-dimensional and complete, expressive.

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It means that ZHANG YUHAO is willing to strive for more possibilities to try and even break the ego, so that the design is not only a formula, a standardized style continuation, more about self negation.

The cooperation in different fields shows people more images and dress experience of ZHANG YUHAO.