A Letter To All Footwear Industry.

Here world

The little editor of the net introduces a letter to the shoe and clothing industry.

2014 is a very difficult year. From the frequent crises in the resource industry, such as the coal mining industry, the real estate industry, the steel industry, and so on, to the manufacturing industry, especially in the shoe and clothing industry, there have been frequent negative news about the loss of individual SME owners or running away, or financial breakage in recent years. In addition, the public media have expanded their negative reports to such phenomena and gradually evolved into the situation of the credibility and Prospect of the shoe and clothing industry.

And social unrest in the industry.

However, as a member of the shoe and garment business executives, they love every part of their hard work and love their own industry. They also have the right and obligation to send their own positive voices to the development of the footwear industry. At the same time, we call on our government to correctly guide the financial services industry to correctly look at the negative phenomena of the individual enterprises in the footwear industry. Such phenomena are the product of the market survival of the fittest, and the performance of the society's optimization of resources. It does not represent the status quo of the whole industry. Moreover, the development of most shoe and clothing enterprises is still healthy.

But in the face of the mass media release, the pressure of public opinion and the extreme tightening of the banking sector, facing the pressure of public opinion on thousands of employees and even a lot of social factors, the future of shoes and clothing enterprises will be the most difficult and difficult choice for entrepreneurs.

There is no doubt that small and medium-sized enterprises are an important force for the development of our national economy and social development.

Of course, the state has also formulated relevant financial, fiscal and tax policies and measures to support the development of small and micro enterprises. Local governments at all levels have also helped small and medium-sized enterprises tide over difficulties by setting up special funds support and docking between banks and enterprises.

It can be said that these measures can temporarily alleviate the financial crisis of small and medium-sized enterprises and reduce the temperature of private lending, which can play a role of "fever reduction" in the short term. But more importantly, we should correctly guide and help SMEs to operate steadily, enhance their profitability and develop their stamina.

China's shoe and clothing brand capital Jinjiang has gone through more than 30 years of development in the development of shoes and garments. From family workshops to sporadic small businesses, and now hundreds of billions of brand industrial clusters, Jinjiang's footwear industry has undergone tremendous pformation.

Over the past 30 years, the people of Jinjiang have been adhering to the spirit of "love to win and fight hard to win", not only creating the "Jinjiang mode" of China's private economy, but also creating a rare County Economic legend in Fujian and even the whole country, and the brand capital of the country.

This has made great contributions to local economic development, tax revenue, social employment, personnel training, social welfare undertakings, sports industry, media culture industry, urban construction, entertainment and cultural industries, and the development of the third service industry.

The rapid development of shoes and clothing in Jinjiang has not only established the brand position of strong shoes and clothing in Jinjiang, but also improved the city's brand.

The rate and talent cultivation is to promote the growth of GDP in the local area. This is closely related to the love of every businessman in Jinjiang for shoes and clothing and the spirit of Jinjiang people who are not afraid of hard work, love to fight, win well, be prepared for danger and keep forging ahead, but today's shoes and clothing enterprises are facing the crisis of production, trust and the crisis of upstream supply chain, and have gradually spread to the regional credit crisis and the crisis of urban image.

However, in the face of the market rule of survival of the fittest in the market, entrepreneurs in Jinjiang are running on thin ice, but the only thing that can be done is to seek survival and stability, waiting for a bigger opportunity to break through. They are also the important task of the development of enterprises, and are also living with thousands of employees or even tens of thousands of workers. Once a large number of enterprises fail or fail, the biggest victims will be the government and banking system of our country. At the same time, a large number of employees will lose their jobs and cause huge social and financial crises.

Moreover, the market is unpredictable and fluctuating. Enterprises will inevitably fall into crisis in their development. However, in the critical juncture, some individual heads of enterprises have completely lost their moral character in the crisis. They have broken down each other, expanded the negative news of the enterprises, and seen the laughingstock of the enterprises in the face of the current situation. However, there are many enterprisers in the process of integrating resources, developing together and breaking through the bottleneck of the development of enterprises, and uniting all the forces that can be united to turn danger into danger and turn crisis into business opportunity.

At the same time, for enterprises, we should establish staff's self-confidence and strengthen the trust of social partners to enterprises. For the government, we should actively create a good business environment, guide the development of the industry, and guide the financial system to support small and medium-sized enterprises, so as to create a favorable market environment for the development of SMEs.

"Poverty is the key to change."

When the crisis comes, flexible thinking can bring new vitality. After years of development, Jinjiang enterprises have the ability to adapt to the market in brand management. This is also the industry that the shoe and clothing enterprises have to recognize in the brand operation mode.

Therefore, we should once again carry forward the spirit of Jinjiang people who love to win and fight hard to win.

At the same time, in the same industry, let the shoe and clothing industry and our public opinion media cause minor incidents to spread into big events due to individual bad cases, causing catastrophe to turn into catastrophe, resulting in regional turmoil and the lack of credibility in the region. Finally, it leads to chaos in the urban order and the influence of Jinjiang as a brand city both at home and abroad.

It is a business card of Jinjiang city and the pride of Jinjiang. It appeals to our society, government and financial circles to correctly treat the market rule of survival of the fittest, and to respond positively to the negative effects of public opinion and the public media, so as to resolve the many negative factors that the shoe and footwear industry is facing.

At the same time, we firmly believe that every member of the shoe and clothing industry, as long as we work hand in hand with each other and work harder and insist more, will see a new dawn, just as a sharp fall in the stock market will rebound sharply; as long as our government, our society, our financial system, our public opinion and the public media can take a positive view of the market rule of survival of the fittest.

I believe that shoes and clothing entrepreneurs will be able to overcome many difficult factors at the moment, and believe that the footwear industry in Jinjiang will usher in a new spring.