Four Steps For Ordering Brand Stores

Joining the market management: marketers must have the concept of time and number.

Product seasonal sales cycle: each region has its own sales cycle, each brand has its own sales cycle, accurate sales cycle to determine the accuracy of the goods, goods should be stored on the market nodes, and the sales cycle is determined. The problem of frequent shipment of goods and information providers often arises: when joining the information providers, they often have doubts that "the best seller is not enough to sell, and the sales can not be sold".

Four steps to join the order: first, look at the report.

Sales report, seasonal sales summary, unsalable style analysis of other similar stores, regional sales of goods.

Second, add the positioning structure: determine the main products, determine the main color system, the byproduct structure combination, auxiliary collocation system, and accessory product mix combination.

Third, summarize the order and subtraction: summarize the main product structure, see if there is a lack of color and code, summarize the by-products, reduce duplicate orders and repeat matching, cost estimate, and cut down some risk goods.

Fourth, pay attention to the display of every item: display of goods means inventory, minimize inventory, maximize sales, balance sales, and sell well.

Inventory control: how stock is formed:

No, no replenishment, no good display, sell goods only, and outbursts must be out of stock.

No stock is impossible.

Whether it is effective or not is the key. When the inventory exceeds 20%, it will start to be dangerous. The stock will reach 30%. Your store and cost will be flat, and no money will be made. When the inventory is 10% to 8%, there will be no goods to sell.

The four principles of selling goods are: selling goods to the heap of mountain (sufficient quantity), selling goods first (with others), goods being rotated (display, every 10 days, all goods can not be in the original location), goods sold the whole set (goods series matching).

Franchise brand image is also more important.

Promotion strategy: Based on the premise of profit recovery, based on cost accounting, and the time of sales cycle, the significance of promotion is the promotion of new promotion, competitive promotion and digestion of inventory.