The Location Of Clothing Shops: Business Circle Is The Key.

Before choosing a site, the first thing to determine is the choice of customer base.

Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter.

Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to their styles.

This is to pay attention to the concept of "business circle".

Generally speaking, the sales scope of clothing stores usually has certain geographical boundaries, that is, relatively stable business circles.

Due to the differences in commodity, pportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form.

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

In analyzing business circles and investigating competitive stores, investors in clothing stores also need to thoroughly analyze whether their stores are negatively related to the proximity of stores and their proximity to the nearby stores, and whether they can increase the attractiveness of the region through mutual cooperation.

For example, if there are a lot of casual wear shops around the world, competition at the level of casual wear will be more intense. Then, it can be misplaced and targeted.

Or professional wear, the effect may be better.

If you like it

If you can't find the right store, you can try to share it with others.

This way not only can save rent, but also the two industries under the same roof have the same customer attributes and complementary products.

Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.

Generally speaking, good.

Generally speaking, this area is also a commercial center and downtown area. Its business activities are frequent and its business atmosphere is good.

Such a store is the so-called "land of every inch of land".

The population of the residential area is relatively concentrated and the population density is relatively high.

In such areas, consumers are confused at the level of clothing, and clothing goes to people of all ages and social strata.

No matter what style or type of clothing it sells, there will be a certain customer base.

Convenient pportation is the first condition for consumers to shop.

Generally speaking, if there is a bus stop near the store, or the customer's walking time is 15 minutes on the pavement, it is worth considering.

For clothing items such as purchasing commodities, if they can be concentrated in the lot or block of their counterparts, clothing affiliate will be more conducive to business.