Fur Traders Are Having A Hard Time In Winter.

Here world

The small weave of the net tells you that the bubble begins to break up, the price is cut off, and the fur business is bankrupt.

Some fur accessories, such as mink fur collar, fell 100 yuan this year from the price of 180 yuan last year.

"The price of retail fur has probably dropped by 30%-50%, and some of the categories have even cut the price directly."

Once known as "soft gold" fur, it has become a hot potato now. In the leather capital of Haining, in recent months, businesses have failed to keep up with stock pressure.

Fur trade in China

A few years ago, a fur trader who threw gold into a piece of fur was not easy to get through this winter.

Once known as "soft gold" fur, it has become a hot potato now. In the leather capital of Haining, in recent months, businesses have failed to keep up with stock pressure.

No matter in the entity or the electricity supplier platform, the price of fur has declined significantly this year, and even some of the categories have been cut off half of the price. The fur industry suddenly went to winter. At the beginning of the Hongkong auction, it felt a touch of coolness. According to the professional fur material buyer, the price of raw materials has dropped by 30% to 40% compared with last year.

In the industry, the fury of fur prices in the past few years has resulted in overproduction as the main reason for its "Waterloo". The "bubble" of the fur industry is good news for consumers, because this year's start will be very cost-effective.

Fur traders "become poorer overnight"

In Haining, northwest of Hangzhou, millions of guests are invited to buy fur every year.

The citizens of this township of leather rely on the fur industry for a long time. The Yao family sells fur shops selling mink garments in the leather city of Haining.

Not long ago, friends in the circle told him that a family business specializing in fur was declared bankrupt next door.

"A few years ago, when the market was good, the fur was broken, and tens of millions of people went in. This year, the environment is not good enough.

In order to mortgage bank loans, his family has sold several factories, and has closed one or two shops, but the capital still can not turn around.

Mr. Yao said that the sharp decline of the economic situation made the family business continue to lay off and sell off, and finally went bankrupt.

In Haining, there are more and more businessmen coming up in the fur market recently. According to Mr. Yao, "the risk of doing this business is getting bigger and bigger. This phenomenon has become commonplace."

The price of fur has been cut down this year.

phenomenon

In fact, consumers who love fur should not be hard to see. The price of fur has dropped sharply this year. "The imported mink coat with a price of twenty thousand or thirty thousand last year will be available for eighteen thousand yuan this year, and the rare and short mink fur that was hard to get before this year is also available, and the price has dropped from more than 10000 to seven thousand or eight thousand."

A leather retail store owner in Haining leather city told reporters that the price of fur in leather city has dropped to varying degrees.

In addition, some fur accessories such as mink fur collar fell 100 yuan from last year's price of 180 yuan.

"The price of retail fur has probably dropped by 30%-50%, and some of the categories have even cut the price directly."

In the e-commerce platform, the once famous fur sellers are no longer in sight. "In the past few years, when the market is good, the Taobao group buying platform sells a fur price of twenty thousand, which can sell more than 100 items in three days, and the sellers can earn a lot of money."

Fur sales director of a clothing company in Hangzhou told reporters that the number of fur sellers on the shelves of Taobao sellers has dropped significantly this year. With the fierce competition in the electronic business platform, profits have bottomed out. At the same time, some clothing brands in Haining, including Hangzhou, have cancelled the plan of new fur on Taobao in winter.

Auction house: Fur bubble begins to burst

In fact, at the beginning of this year, Hongkong international fur fashion exhibition was able to feel the coolness of the fur market.

"When we went to Hongkong to participate in the auction at the beginning of the year, the leather material dropped very badly."

Haining Leather City, a high surname fur traders said.

As an important high-grade imported leather material gathering place in Hongkong, the annual auction has become the vane of domestic fur. After buying this professional leather material buyer, it revealed that the price of raw materials has dropped by 30% to 40% since December last year.

Previously, in the strong demand of Chinese market in recent years, the fur export of big mink Denmark accounted for 1/3 of the total import of Chinese fur.

The price of Copenhagen fur auctions also rose to a price of about 600 yuan per kilogram due to the arrival of Chinese buyers. From the auction season in February this year, the price of mink in Copenhagen auction fell to about 300 yuan each. Torben Nelson, President of Copenhagen fur auction house, said that the Chinese fur bubble began to break up this season.

In this regard, the vice chairman of the China Leather Association and chairman of Haining leather city of China have said: "the price of the Copenhagen fur auction will drop. For some large inventory enterprises, the pressure will be very great. The value of clothes in the warehouse will shrink, and the enterprises with small inventories will have a wave of opportunities."

Seller: "Qian Jin Qiu" has become "hot potato".

In fact, most leather enterprises in Jiangsu and Zhejiang have their raw materials in addition to the locality and Hongkong, and the northeast area. In the past, a price of 500 yuan of mink fur was collected from the water users. The price of the products was 800-1000 yuan. After processing into garments, the price rose by 100%-200%, but now the profits began to decline, and the price of the clothes made of the new leather material was compressed to about 20%.

A fur trader in Haining told reporters that in the most fury age of fur, many Haining clothing merchants smashed heavy gold to buy fur from bulk traders. "High bid price is not necessarily bought, and need to wait, so there is a phenomenon of storing fur later."

"But I didn't expect that the market would suddenly become bad, and there would be no market for hoarding goods."

According to the local fur traders in Haining, many factories have stopped processing new materials since last year, and this year the situation has become particularly severe.

"Many factories have been closed down, and many businesses even need to sell the goods that they used to hoard in order to revitalize their capital."

Insiders told reporters that most of the current

Merchants can only take a low price, and panic seems to be fermenting. The mentality of some manufacturers, especially small businesses and operators, is "rush to cash in cash". So in the first half of this year, a number of enterprises "hold together" have carried out various "fur sales" in small and medium-sized shopping malls.

Depth analysis: misjudged market makes the industry suddenly "winter".

Over the years, fur prices have been rising rapidly. Many people feel that this trend will continue. There is no anticipation for the "retaliatory fall".

The industry believes that the main reason is that the fur price has gone up crazily in the past few years, resulting in the overproduction of fur in China for a long time.

Zhao Shuyuan, chairman of the Hongkong fur industry association, said in a media interview that the luxury market in mainland China developed rapidly several years ago, and the demand for fur products was large, and the price of raw materials rose.

But now the mainland market has been saturated.

In addition to this, Pierre Knudyson, chief auctioneer of Copenhagen fur, said at the auction in February this year that "warm winter" directly led to the stagnation of sales. Serious inventory phenomenon meant that the manufacturers did not need too much procurement behavior, which directly led to the sale of raw materials for each auction site at a lower price. However, the British Guardian believed that the Chinese government's anti-corruption accelerated the "piercing the fur bubble". In addition, the Ukraine crisis also blocked the fur trade.

In this regard, the vice chairman of the China Leather Association and the chairman of Limited by Share Ltd of China Leather City in Haining have held the view that there must be many objective reasons for the deep callback in the fur industry, but the fur industry itself needs to reflect on its relatively extensive growth mode.

The furry fur should be cold and cold.

In fact, after 2006, mink is the clothing King of every woman's wardrobe, which has become the consensus of most women in China.

Coupled with the historic opportunity for upgrading clothing consumption in China, China's fur industry has entered a "rising corridor" lasting more than 6 years.

China's fur industry "engine" continues to exert power, and consumption in Eastern Europe and Russia has gone all the way, making fur industry more and more "Crazy".

Take mink as an example. Since 2010, the cost of mink raw materials has been rising. The price of domestic mink is rising at a rate of 15% per year. The price of imported mink is rising at a price of 20% per year.

According to the data from Haining Leather City, market demand has pushed the price increase of mink skin to two digits per year, up to 100% in the first half of 2013.

But after that, the "crazy mink" finally lowered its head. Information from the North American Fur Association, the legendary fur auction house of America, the Finland family fur auction house and the Russian fur auction house also showed that the price of mink has been cut down in less than half a year compared with the peak price of the auction in 2013.

"Next few months

The price will rise slightly, but not much, and there will be a wide variety of fur, which will vary according to its inventory situation.

I think the current price has returned to a reasonable level. For consumers, it is the right time to start making fur. "

Insiders said.