South Korea: Politicians Want To Inspire National "Goods Complex" With Domestic Products.

　 Comprehensive care of strategic government

The Korean government adopted a fleet like development strategy from tax revenue to bank loans and market access to make the green light for the enterprises from small to large and weak from strength to strength.

In fact, in the 60s and 70s of last century, big conglomerates like Samsung had received huge assistance from the government from capital to policy, and some concessions even violated the fair competition law and financial law. But without these policies, the weaker Korean enterprises might not be able to resist the impact of transnational corporations at all.

In February 2009, then president Lee Myung-bak set up the "national brand strategy Presidential Committee" directly under his jurisdiction. In those days, South Korea first selected 16 "Republic of Korea famous products" to publicize them.

　　 Education is patriotic and domestic products are used.

Since the 60s of last century, Koreans began to accept the indoctrination of buying domestic products. The South Korean peasant organization has put forward the slogan of "the body and the soil is not the same", and euphemistically admonished the Chinese people.

In kindergarten, "body and mind" is also an important part of patriotism education. There are many Korean specialties on the walls of Korean kindergartens, such as "Han Niu" (Korean cattle), "bamboo crabs" (Han Guodong coast special products), "Tang Jin rice" and so on. In addition, schools often organize their children to make some traditional foods, such as soy sauce and other activities to cultivate their local feelings. In the children's impression, love local products.

This sermon has effectively protected the sales of Korean agricultural products and increased the income of Korean farmers. Nowadays, the concept of "harmony between the body and the soil" has been extended to every aspect of social life. Both parents and children are proud to eat their own food, vegetables, fruits and other foods, although the domestic "Han Niu" in the supermarket is more expensive than imported beef, but they buy a lot of people. Almost all Korean mobile phones are Samsung and LG, and even foreign cars in Korea will be shameful.

　　 Promotion of Korean drama implantation Advertisement

The promotion of national brands is also important. Movies and TV dramas have been implanted into Korean national culture and their own brands. Samsung mobile phones and Hyundai Motor brands have gone out of the country with the spread of film and television, and have entered the hearts of many foreign fans and fans. Through some Korean dramas, we can see Koreans' enthusiasm for "Korean cattle" and "Korean cabbage".

At home, in order to deepen " Homegrown products It is the best impression in the world that agricultural products will often be counterfeiting and how to distinguish domestic products. Foreign agricultural products will always be inferior. An alternative way for Korean people to publicize domestic products is to say that foreign agricultural products are endanger by mad cow disease and parasites. Media reports naturally strengthen people's belief in domestic products.

　 Enterprise establishment brand image

As an enterprise, its unremitting efforts are also the key to its global brand development. In 1969, when Samsung Corp was founded, it was just a blind imitator, making cheap 12 inch black and white TV sets for SANYO, Japan. More than 20 years ago, Samsung Electronics exported to the US microwave oven. Because of its low quality, Westerners thought Samsung was just a cheap company that imitates other people's stalls. It was not until 1993 that Samsung President Li Jianxi put forward a new brand management philosophy and established the "high-end digital strategy" to make Samsung's brand emerge from the big commodities.

At the same time, South Korea fully fostering employees' sense of responsibility. The lack of abundant resources, cheap labor and huge domestic market has created a strong sense of crisis for Koreans. They know that if they do not work hard to produce the best products, do not create the most advanced technology and have the strongest brands, their enterprises and even the state will be in trouble at any time. So in South Korea, especially large enterprises, the 8 hour working system is just a dream. Many people take the initiative to work late into the night to create the brand and image of the enterprise with action. Being a conscientious and dedicated person with a strong sense of responsibility and a sense of belonging is an important reason why Korean brands are popular all over the world.