Hangzhou, The Headquarters Of Hangzhou Women'S Clothing

Here world

Xiaobian of the network to introduce to you is the neon here, the product is king - walk into the Xi Qian Wen.

Hangzhou women's wear, which has experienced the glory of the 90s of last century, is now deeply impacted by fast fashion brands such as Shenzhen and Guangzhou. In order to further understand the current development of Hangzhou style women's clothing, in order to contribute a little to its future development through the power of the media, a special activity called "who knows women's heart" has been organized to go deep into the base camp of Hangzhou women's wear, Hangzhou.

Today, we are walking with reporters to Hangzhou Thorne potential Trading Co., Ltd.

Mr. Fu Mingbo

It is reported that Thorne's potential was established in 2010, and its operation is dominated by Qian Xi Wen.

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The brand takes the girl who folded thousands of paper cranes as the source of the brand story.

In this story, "the original dream" became the main theme of the brand, and the song gathered around this theme became the accompanying song of millions of followers.

The brand positioning of "fashion and little accomplishment", the excellent quality clothing products, has made many of the followers of "Xi" Wen, and also made the young enterprise that has just been established for four years rapidly grow into a rising star in the garment industry.

We were interviewed by Mr. Fu Mingbo, chairman of Thorne power.

This is a young entrepreneur deeply influenced by Buddhist culture.

Entering the office, the antique office environment looks more like a study that can keep people calm and quiet. The book of the young boss is still placed in the window, and the brush and Xuan paper are all available.

Reporters pay attention to the text placed on the book, the book "Tianxing Jian, the gentleman to strive for self-improvement; the land of Kun, gentlemen with great virtue".

His mind is evident.

Perhaps due to cultural influence, the young entrepreneur has a similar indifference to his age.

When a reporter asked him, "the clothing industry is facing many difficulties. What bottlenecks have been encountered in the operation of" Xi "Wen?

His answer is simple: one thing, if you think it is difficult, it is, you think it is not that it is not.

Thorn is in the corner.

When we are discussing the future of women's clothing industry, Mr. Fu has not put much emphasis on sales channels or brand operations like many other enterprises. Instead, he has put forward an idea that should be unforeseen and should also be divided into two parts: commodities are king.

Whether the product sales or brand operation can ultimately make enterprises stand tall, the key is quality products.

As Mr Xi, it is probably surprising for outsiders to put forward such a proposition, but if we know the brand well, we will find that this is actually what Xi has been doing.

From small business to scale now, you can see the footprint of an enterprise.

Of course, this is also the pformation process of the young boss from a chef to an expert in the clothing industry.

From the time of starting a partnership, a workshop company has become a sales network covering more than a dozen large and medium-sized cities throughout the country, and has more than 200 enterprises that join franchised terminal stores.

The company has strong design, research and development of young teams, in fashion design and ensure that the latest trend in China is fully integrated, with the development of domestic and foreign manufacturers of surface accessories and the latest technology and equipment manufacturers to achieve long-term supply cooperation, so that the company's quarterly production of products can lead the domestic casual wear fashion and trend.

The company has a wide variety of products, and its combination is rich and varied. The production of the product is made of the highest level clothing production method in China, and is designed and manufactured according to the natural principles of the human body, which is in line with the requirements of various body customers.

Leading technology advantages and product research and development are equally important. Every season, the company has launched the "flagship" product mix that combines the latest international trends with the latest fabrics.

This ensures the quality of the product.

Make goods the king.

Chinese service staff take photos with Fu Zong.

What we most often hear in the interview is: heart.

Fu always admitted that when he met some problems in his work, he always emphasized to his staff that it is important not to worry about it, but to do it well.

When it comes to success, he still holds this mindset.

He said that people may think of Ma Yun, Li Jiacheng and so on when they talk about success, but in fact, each person's position is different. He should do his own thing well with a careful attitude. This is also a success.

The person who uses this mindset to do business may be most concerned about returning to the product itself.

It is no surprise to propose commodities as king.

It is probably another realm of life to know where you are and to put your mind in order.

These thoughts are scattered in his writings, and have made achievements.

King's business philosophy.

Those who work hard are those who should be blessed.

We look forward to this young enterprise and the young couple get more valuable returns.

At the same time, it will also inject new vitality into the future development of Hangzhou women's clothing.