Clothing Companies Try Water Heating Clothing Market
Here world Clothing and shoes Xiaobian of the network to introduce the clothing enterprises to test the water heating clothing market.
In recent years, besides the beauty, comfort and fashion, consumers' demand for functional clothing is increasing day by day, and garment enterprises are constantly increasing their efforts in research and development of functional clothing. Clothing combined with technology not only boosts the integration and upgrading of industries, but also improves the profit margins of enterprises. A few days ago, Dalian fruit shell technology company delivered olive branches to Quanzhou clothing enterprises through Jinjiang three Chuang Chuang, hoping to realize the independent research and development of heating and insulation technology and clothing industry's industrial grafting in Quanzhou, a textile and garment industry.
Clothing combined with technology not only boosts the integration and upgrading of industries, but also improves the profit margins of enterprises and promotes the value of clothing brands.
New products
In recent years, besides the beauty, comfort and fashion, consumers' demand for functional clothing is increasing day by day, and garment enterprises are constantly increasing their efforts in research and development of functional clothing. Clothing combined with technology not only boosts the integration and upgrading of industries, but also improves the profit margins of enterprises. A few days ago, Dalian fruit shell technology company delivered olive branches to Quanzhou clothing enterprises through Jinjiang three Chuang Chuang, hoping to realize the independent research and development of heating and insulation technology and clothing industry's industrial grafting in Quanzhou, a textile and garment industry.
As early as April this year, at the seventeenth cross strait textile and Clothing Fair held at Shishi, the brand of three Weilong (Fujian) garments and Weaving Co., Ltd. displayed its self-developed hot clothing. With the advent of winter, hot clothing has attracted much attention from the market.
Water heating clothing market
In April this year, at the seventeenth cross strait textile and Clothing Fair held in Shishi, Xi Deng Jeep displayed its own new product, the hot clothing. Three the chairman of Fujian Weilong garment and Weaving Co., Ltd. Hong Hong said that at present, the technology of heating clothes is being applied for patent, and there is not much promotion at present. Considering that the heating clothing is a newly launched functional product this year, it is undergoing the test of the market.
"New products put on the market, consumers feel very important, if there is no comprehensive research on the market, the cost of trial and error is great. This year, we are not going to put the market on the market. For example, we do 1000 things to give people, and then follow up these experiencs to see how they feel after the trial, whether they can be used or not. Hong said that early consumer trial can avoid unnecessary losses caused by blind market entry.
He said that the three heating clothing developed by Weilong had no obvious difference from the ordinary cotton padded clothes. The heating material used is composite carbon fiber material, which can regulate high temperature, medium temperature and low temperature. Once a battery is charged, it can be used for 6-9 hours according to the amount of heat output. The battery can be removed and cleaned. In the past, there were some heating clothing used for heating tablets, which was very inconvenient to wash.
Seeking industrial cooperation
A few days ago, Liu Ming, the director of Jinjiang three innovation park technology project, recommended a function in WeChat group. Material Science The project - electric heat insulation clothing series, by embedding soft and thin special heat conducting materials in cotton clothing (or other labor protection articles), and by providing safe power supply with tiny power supply, can play a good thermal insulation effect, also known as "heating clothes". According to Liu Ming, this is a new technology developed by Dalian nutshell technology company. It is hoped that Quanzhou garment enterprises will cooperate in industry.
Li Jincheng, director of Dalian nutshell technology company, told reporters: "what we mainly do is a kind of cloth, also can be said to be a stuffing material, and sew it in clothes, and the electricity can reach 45 degree heat preservation effect. We have researched and developed this technology for three years, and this year only started to launch the market. Now we are doing pre promotion, and now we have distributors in Canada, Japan, Dalian, Jiangsu, Shanghai and other places. The market reaction is pretty good.
"We mainly do technology research and development, and introduce some simple styles, such as heating carpet, heating kneecap, because clothing not only needs functionality, but also requires style, plate type, workmanship, details, etc. we are not professionally dressed, but do not have advantages in this respect, so we are looking for cooperation in Quanzhou enterprises to integrate advantages." Li Jincheng said.
It is understood that at present, Dalian nutshell technology through Jinjiang three Chuang garden to inspect the industrial development space of heating clothing in Quanzhou. If there are opportunities for cooperation, it will set up branches in Quanzhou in the future.
Accurate positioning is the key.
Two textile companies expressed interest after Liu Ming released the industrial docking information of the heating garment. Shishi 668 Textile Technology Co., Ltd. is one of them. The person in charge thinks that there is a certain market demand for thermal insulation heating clothing, especially now that the enterprises that are involved in this market are relatively few. "Fujian is not so cold, and the demand in the cold area may be relatively large." Zhang Changmou said.
Hong I agree that heating clothing is more attractive to the long-term outdoor population and the elderly. The areas suitable for promotion are concentrated in cold and unheated countries and regions in winter. "Early promotion may start from local areas and specific groups of people, such as traffic policemen, who need outdoor outdoors for a long time, and outdoor sports fans can also be excavated. The area may be the first to Jiangxi." Hung I said.
Despite the bullish market, Zhang Changmou said that it is not a good time to introduce new technologies. "I have done the fabric myself, and I have known a few friends that the economic environment is not good this year. The inventory pressure of clothing enterprises is relatively large, and the cost of R & D is limited. If this project was put into last year or the year before last, many enterprises will surely take it down and develop it. This year, the main force is going to inventory, and the new projects will be reconsidered in the following year.
Technology helps enhance value
Last winter, two students from University of Toronto developed a FuelWear heating suit. After setting the ideal body temperature, the FuelWear heating clothing would be heated automatically to achieve the desired state, and then shut down automatically to avoid overheating. The built-in sensor of the FuelWear heater will track the temperature of the wearer and adjust the temperature automatically. It is understood that the release price of FuelWear heating clothing is set at US $250.
Facts have proved that the higher the technological content of the product, the greater the added value, the higher the value of the product. Although Quanzhou enterprise The development of heating clothing is not enough in terms of intelligence, but the improvement of technology content still provides profit margins for them. Hong said that the cost of using the clothing of the heating system increased by 150 yuan, and the selling price would be higher than that of the ordinary clothes. After the research and development of the heating clothing technology is successful, it can be used in any clothes, and local heating can be achieved according to the needs of consumers, such as thermal insulation for the knees. Dalian nut shell technology is widely used for heating and insulation technology. Li Jincheng said: "using hot and soft technology, we have developed four series of products, including protective clothing, household appliances, labor insurance and clothing, including four kinds of warm and cold seasons, ground heating blanket, electric heater, electric heating gloves, electric heating kneecap and so on.
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