Fashion Industry Seeks New Profit Model

With the three quarterly report of listed companies Release The management of garment enterprises has also been revealed. In the environment of high cost and continuous economic downturn, 60% of the three quarterly reports have declined year by year, saving energy for the winter. Clothing enterprises try new ways to expand their channels to seek new profit growth points.

　　 The clothing industry has not been in the cold winter.

　　 clothing Retail is affected by factors such as rising cost of production factors, slowing domestic economic growth, and so on. The market has continued to slump, and domestic sales growth has slowed down. Turnover and net profit have continued to decline. According to the statistics of flush iFinD, as of October 30th, 30 clothing listed companies announced the three quarterly report in 2014, of which 18 declined in the same period last year, accounting for 60%.

Among the listed companies that have announced the three quarterly report, Busen shares and net profit were the most significant year-on-year decline, reaching 400% and 167% respectively, while Jin Fei Da, card Nu Di Road, Kaiser shares, Rand and 100 round pants industry all fell by more than 50%. Among them, landform shares officially appeared on A shares for the first time since August 30, 2011. Quarterly results show that in the three quarter of this year, revenue continued to decline, and the operating income in the three quarter was 268 million yuan, down 16.14% compared with the same period last year. For the reasons for the decline in performance, Changjiang Securities issued research report analysis, because terminal retail environment and consumer demand is not strong, the company's revenue continued to decline. The domestic high-end brand of women's clothing has declined significantly due to department stores and business barriers. The impact of international brands on domestic brands has led to a marked decline in gross margins of the company's products.

Last year, the net profit of the card market, which was expanding against the market and the flagship high-end brand, dropped by about 90%. In the third quarter, the net income decreased by -780 million yuan. After the second quarter, there was another loss in the single quarter. Net profit continued to decline sharply.

Because of its transition from Internet to innovation, American state clothing has closed down the low efficiency or business circle, and the franchisee is gradually strengthening its terminal control. ability 。 Its net profit in the first three quarters decreased by 40.94% compared with the same period in the third quarter. The US dollar apparel revenue was 1 billion 700 million yuan, a decrease of 16.02% over the same period last year. Net profit was 47 million 105 thousand and 500 yuan, a significant decrease of 70.57% over the same period last year. The company expects net profit of 162 million -2.84 billion in 2014, down by 30%-60% compared with the same period last year.

　　 Enterprises explore new profit models

The downturn in the clothing market this year has forced major enterprises to seek mergers and acquisitions and cross-border cooperation from my rescue. Today, e-commerce is becoming an important driving force for sales growth. "Electric shock" earlier Hai Lan's home sales in 1-9 months, 180 million yuan, an increase of 350%.

In the form of "goddess's new clothes", T2O has acquired the aka state to enter the children's wear market. Coincides with that of the group, American Apparel is also actively distributing children's clothing business, and continues to push forward the O2O strategy to create a shopping platform for commodity circulation. However, Shenyang Wanguo Securities Analysis believes that the short-term performance of the company will be higher. The most popular attention should be the news that American state clothes should invest in private banks in Shanghai. The company's stock price is rising with this influence. At the same time, the private Chai hee has also invested heavily in buying the shares of Smith Barney's clothing. In September 29th, he added 5% of the shares to the bottom line and became the third largest shareholder of the company.

Card slave road revealed that Future Ltd is expected to build online and offline store integration O2O mode, the operation of "01MEN" is the first high-end boutique buyer shop in China, as the offline experience shop, the company is currently recruiting e-commerce team, is expected to be in place at the end of the year, plans to build vertical electronic business platform, in order to build or buy way, the first step is to launch the card slave Road Official WeChat and micro-blog platform.