Store VS Electricity Supplier " Double Eleven " Home Battle Ahead Of Schedule.

The annual "double eleven" shopping carnival is coming, and more and more traditional home enterprises try to use "Internet thinking" to broaden their marketing mode.

At the same time, the network electricity suppliers have also launched their own attractive price promotions.

For the "Anti Japanese War" between the entity store and the network business, who will eventually be inclined to the northeast of Sichuan?

Many consumers say that they prefer to choose furniture from a physical store, while choosing goods, they can experience comfort.

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Journalists investigate consumers' love for each other.

"Placing the order minus 4200", "scramble code is province 992", "home decoration storm, millions of funds free collar"......

Opening the home pages of the major shopping websites, the reporters saw that many home flagship stores ranked the top of the "double eleven" price war.

And many consumers are looking forward to the "double eleven" when the shop owners have greater preferential activities.

Reporters found in the survey, many 80 in the choice of home building materials, more popular online shopping.

"Most of the products I need to buy have been put into shopping carts."

Mr. Pu, a Nanchong resident who has just turned over to the new premises, said: "wait for the double eleven" discount and then pay the price.

A rough calculation of the price can be a lot cheaper. "

For the 70 generation, many people still like to go to the physical store to buy.

"For example, sofa, its material, comfort and so on, all need to be felt at the scene before we know."

Ms. Chen said that she and young people are different in terms of consumption. She prefers to go to the physical stores to buy them, because they can feel the goods more intuitively. After they are selected, they can also place orders directly, and businesses can deliver goods to their homes and install them.

If there is any quality problem in the later stage, it can also be easily solved.

"Online shopping, quality problems, the need to re check the goods back, it is very troublesome."

Ms. Chen said.

Reporters learned by visiting that in the face of the impact of online e-commerce platform, the offline store did not lose confidence in it.

On the contrary, while trying to embrace the electricity supplier, the store is also trying to expand its sales channels according to its own business mode, and at the same time, it also launches its own promotional activities on some nodes to attract more consumers.

"In November 1st, the first building materials furniture group purchase meeting", "wooden door bathroom shock price" 0 yuan from selling, 90 days without reason to unsubscribe "," exquisite ceramic tile shocking price 5.5 yuan / film, will draw the luxury Award "...

In order to catch up with the "double eleven" sales express, some businessmen and dealers in Northeast Sichuan are also very energetic.

"Although the network business will have a certain impact on the physical store, but from the actual sales situation, the large objects handling and after-sale services in home decoration are unmatched by online e-commerce, especially the entity store can make corresponding adjustment plan in time according to the" strategic deployment "of the network electricity supplier.

In contrast, consumers still tend to choose "see and touch" stores.

Yong Huirong, general manager of Nanchong brilliance large market property company, said that at present, the network business platform is only the basis for consumers' price reference and brand evaluation.

"There are also after-sale and experience for consumers to buy, after all, there is a certain risk in online shopping. If a large piece of merchandise is bought back, if there is a defect, it is necessary to send goods back through logistics. The process in the middle is bound to affect the consumer's home decoration process."

For the whole household industry, in the struggle between the "double eleven" from the price competition to the business mode, the online and offline O2O will become a brand new sales mode -- combining the offline business with the Internet, making the Internet the front platform for offline pactions.

On the Tmall mall, many brands began to match the online shopping platform's "O2O" promotion plan with the "offline pick-up and discount" mode, diverting the purchasing power of the electricity supplier to the large entity stores.

In the Nanchong experience Museum, many consumers are experiencing their favorite home.

"You can directly experience which one you like to buy online, which is not only convenient, but also responsible for door-to-door delivery and installation."

Mr. Li said that although he likes online shopping, there are still some large items that he needs.

Only when you see the real thing will you choose to buy it.

"Shops like this online and offline can basically satisfy our consumers."

Insiders say that Internet sales are bound to become a new trend of consumer spending in the future, but for the time being, some products can not be sold on the Internet.

For example, the floor product is a large number of durable consumer goods, sold in the physical home.

The market is still the main body of the major floor brands.

"Ceramic tiles are relatively heavy. If you decorate a house, use tens of square meters of brick, freight is very expensive.

Plus ceramic tiles are fragile items, if they are in pit or in decoration.

No need for replenishment or anything else.

Therefore, the amount of building materials sold online is not large.

Most consumers still come to the physical store to buy. "

Introduction of a tile dealer in Nanchong world wide furniture city.

Industry and Commerce Bureau reminded

Not all home building materials are suitable for online shopping.

With the acceleration of the pace of urban construction and the pformation of old cities, most of the citizens living in cities have entered the elevator apartments.

Although almost all high-rise buildings will have dedicated elevator for goods to enter the home building materials, but this has virtually increased the inconvenience of home furnishings, especially after the purchase of home.

In the interview, the reporter met Mr. Wang, who lives on the 14 floor of a high-grade building in Nanchong. According to Mr. Wang, "because of the low price, I ordered a set of sofa on the Internet some time ago, but after the arrival, the logistics company would not help to move upstairs."

In desperation, Mr. Wang had to call a friend to help him. After a long time, it was hard for him to move the sofa back to his home.

"Relative to purchase in physical stores, businesses will be responsible for carrying things upstairs and installing them, which saves a lot of trouble."

Mr. Wang said so.

In fact, online purchase of home furnishing materials has both advantages and disadvantages. Not all products are suitable for online purchase.

Yong Huirong, general manager of Nanchong brilliance market, told reporters that some large household materials such as refrigerators, integral cabinets, sofa and floor tiles are not easy to handle, and consumers are not advised to buy them online.

"These large objects are large in size, not only suitable for long-distance" travel ", but also easy to break in the pportation process, and similar products such as range hood, kitchen cooker, bathroom sprinkler, and even small lamps, electrical outlets and other small products are more suitable for online shopping.

Zhang Yunshan, director of the industrial and commercial bureau of Shunqing District, Nanchong, also reminds that products that are not suitable for online shopping include glass based furniture, building materials, tiles, flooring, ceramics, bathroom, lacquer and so on.

In addition, if consumers choose these special products online, they must grasp the basic characteristics of products, whether they have after-sale services or not. They should also pay more attention when checking and accepting.

At the same time, consumers should choose regular shopping websites, and ask businessmen to provide clear details and pictures as far as possible, and try to ask the sellers for details.

Lawyer's statement

How does online shopping protect rights?

Deng Xianfeng, lawyer of gang Xing law office of Sichuan (Nanchong), said that online shopping has been favored by many, especially young consumers because of its high quality, low cost and convenience.

However, with the rapid development of online shopping, there are also many phenomena of disharmony and dishonesty, such as fake commodities, cyber fraud and lack of after-sales service.

Due to the lack of effective monitoring mechanisms and measures, there are still many irregularities, even consumer traps, behind the ease and convenience of online shopping.

What is more, consumers are losing money and they want to safeguard their rights.

"Before buying, we should communicate with merchants more carefully, understand the commodity and payment methods in detail, adopt a secure online payment method, and pay attention to saving chat records, pay attention to saving relevant web pages and payment vouchers, asking for invoices, so as to safeguard rights and interests accordingly."

Deng Xianfeng said, at the same time, online shopping should try to choose regular, well-known websites and online stores.

When shopping, consumers should carefully understand all information related to goods or services, such as credit, service quality and after-sales service of network operators and businesses.

On the risk of online shopping, 12315 staff reminded consumers that they must obtain shopping vouchers or save paction agreements (including electronic version). Most of the actual distributors of online shopping are foreign companies, and they should pay attention to the official seal of bills when receiving goods.

If there is a dispute over the commodities purchased, the complaint shall be made to the relevant departments of the place where the instrument is sealed in accordance with the principle of territorial jurisdiction.

Warm reminding

Online shopping:

1, the choice of shopping platform is the key.

Consumers should choose a network platform with high reputation, good reputation and complete record information, so as to reduce the risk coefficient of fraud.

2, careful order.

In the face of the price of your favorite product, do not rush to pay. If you want to "verify your identity and buy it", you should first verify the contact telephone number of the website, carefully check the name and address of the operator, so as to avoid blind payment and the property is two empty.

3, in the process of clicking shopping, attention should be paid to saving relevant web pages, obtaining payment vouchers, retaining evidence for future rights protection.