How To Cross The Stars From Sora Aoi'S Underwear

The teacher turned to sell underwear at the end of the year. He hears the news and even heard that millet marketing has done a good job. He has gone all the way to find Lei Jun's life and ideals. Now the teacher is out of the blue, and the high-end underwear sales are also hot. All underwear has been sold out. Nowadays, the star crossover has become a hot topic.

The teacher turned to sell underwear at the end of the year. He hears the news and even heard that millet marketing has done a good job. He has gone all the way to find Lei Jun's life and ideals. Now the teacher is out of the blue, and the high-end underwear sales are also hot. All underwear has been sold out. Nowadays, the star crossover has become a hot topic. Cang teacher and underwear industry are regarded as "the right seats". Therefore, this success is not normal, but a case of cross-border success.

There are many examples of star crossover e-commerce.

Honest, the world's most sexy actress, was founded by Sika Alba, an environmental protection daily necessities electricity supplier, which raised $70 million for IPO.

On the screen, "Jobs" - Ashton Kutcher, who has invested in Skype, Spotify, FourSquare, AirBnB and other Silicon Valley rookies, has become Hollywood's "star godfather of wind investments". At present, he has invested more than 40 Kutcher of technology startups, and is a frequent visitor to all major entrepreneurial competitions.

Spiderman Tobey Maguire, Leonardo Dicaprio and Serena Williams have cooperated with Israel's photo and video sharing platform Mobli to invest $6 million 500 thousand in Angel funds, and Mobli's valuation rose to $1 billion in the new round of financing at the end of last year.

Lady Gaga has invested in Backplane with Google's Schmidt venture capital company, a social networking site designed specifically for all kinds of fanatical fans, and won $4 million 500 thousand in the A round of financing.

Oscar, the movie king,

Zhao Lirong, the late comedian, "Tom, Hanks, who wanted to work with him most of his life" recently designed (someone else helped develop) a "retro typewriter input method" and got quite good rankings and feedback in App Store.

In China, cross-border investment in celebrities has also become a trend in recent years.

Li Bingbing, Huang Xiaoming and Quan Ren jointly established Star VC, a venture capital agency, and put forward the idea of "five no investment", one of which is "no investment in film and television companies".

360 to set up a dandelion incubator project, Zhou Hongyi took the "little master" (Sun Li) husband Deng Chao, director Yu Bai Mei to create "China good voice type" APP development and selection.

;

Jet Li, a kungfu emperor, allied with Ma Yun, a Tai Chi player, who became an independent non-executive director of Alibaba film group.

Li Jing, the Chinese woman hostess, who has the most Internet thinking, has invested her Lok bee network in vip.com, and Li Jing has successfully "escaped" before the turning point. Vip.com is known as the "monster stock" by analysts, and has become the "foreign force" in the electricity supplier industry.

Shang Wenjie, as a co investor, will work with YOHO, a power supplier, to push the pparent travel box mapuce6, cooperate with Jingdong to push pure copper earphones, and use the fans effect to set foot on the road of cross-border electric business.

Yu Quan "play the ticket" hand tour, invest in the development of leisure intelligence games "dragon call";

"500 million Emperors" Wu Xiubo launched the "star +IM APP".

After Cui Jian and Han Geng launched their personal brand phones, Wang Zijian, a Post-80's talk show performer, who was "invincible", claimed to build the best star brand mobile phone.

Star cross-border electricity providers have obvious advantages.

One is to use its own star communication effect and the fans group behind it; two, we can make full use of the resources of entertainment and fashion to make the elements of "tall and tall" more close to the general public.

Products have more long-term value than stars.

Du Haitao, the happy camp, also made his own brand: Mr. Xiong's home.

Du Haitao's shop is a big problem. Even though there were sales at the beginning, the repurchase rate was not high, which led to "Mr. bear" has not yet broken the 5 crown.

The choice of shops is entirely unprofessional because of Du Haitao's choice of money in the wholesale market.

The supply chain of a shop needs system operation, and the more focused it is, the better it can be in large-scale operation before it can be put into promotion to make brand effect.

Of course, stars do not have to do niche brands, but this is still playing the nature of a tower without a tower, it is difficult to accumulate brand effect.

Moreover, it is impossible to have advanced system support for the scattered selection strategy, and the low rate of repeat purchase is also natural.

Li Jing, however, is an exception. As a host of beauty show, Li Jing is both a presenter and a fashion star. She is also a professional star, so her fame will turn into a brand that will be easier than other stars.

She made the brand of Jing Jia product, and became the brand of Lok bee. According to Li Jing's statement, she entered the field of electronic commerce, everything started from scratch.

At first Li Jing felt that e-commerce was extremely difficult and never been to Taobao.

Although the outside world has positioned her more as a star, she has seen her march into the field of electronic commerce as the nature of gambling. But unwilling to be tagged with any label, she has invested a lot of energy in the cause of e-commerce.

Bon stated in the rabble that groups are blind and easy to follow.

In the era of entertainment, fans are most likely to be brainwashed.

Star crossover is never rare, but the traditional mode of star crossover to traditional channels, such as Lining.

In the era of capital, stars cross boundaries as investors.

In the Internet age, the star crossover turned to the electricity supplier.

Making use of the popularity and appeal of celebrities to make electricity providers has their natural advantages, especially at the beginning of the project.

The electricity supplier uses the celebrity's popularity to carry out the product promotion, achieves the goal of occupying the market through the fans marketing, the star uses the electricity supplier to enhance own intrinsic value, belongs to the bidirectional utilization cooperation.

Star crossover to do business, narrowing the distance between fans and stars, in a short period of time will be due to the star effect makes product sales soars.

Stars are more deeply involved in product development or binding their experiences on products.

Thus giving the product the star blood lineage, let the product start from the star fan, is a well-known brand, as long as the external suppliers and other supply chain control (this is best for professional professional managers to take care of), this brand can do a lot.

On the one hand, in the long run, stars do not really work hard, and the speed of celebrities upgrading is very fast. It is hard to rely solely on stars to support the long-term development of products.

On the other hand, when the product quality problems or the stars themselves appear negative news, they may have adverse effects on the partners.

Kim Kardashian, an American fashion and entertainment personage, has no choice but to be forced to be bought by her rival, and the music subscription service of "music of the whale whale", which is invested by Yao Ming, a basketball superstar who loves investment and often fails.

It is also necessary to note that if the product is consumed solely by fans of stars, it will overconsume fans. Besides, most stars are timeliness. They may not be red after a while. They will be less valuable and will reduce the market value of their products.

No matter who is going to make an electric business, it depends on the hard power of product, management and marketing.

To have a precise positioning of the market, we must have core competitiveness in comparison with similar products. We need to understand the needs of users and the importance of experience.

Only caring people from the perspective of people is not only concerned about their experience in buying goods, but also considering their needs before and after buying goods, and satisfying them emotionally, so that they are willing to pay a higher price than other commodities, or even from the bottom of their hearts, to appreciate all the good things you have brought to him.

When stars are doing business, when they sell brands, they can ask themselves what is the essence of user experience, do they do well enough, do they do it in their own heart? Is it beyond users' expectations or even touched users?

Celebrities make electricity providers belong to entertainment consumption, entertainment is not only a pastime, an information, but also a marketing force.

Marketing star is a means of commercial operation, but if stars become the only means of marketing, it shows that our market is still abnormal, at least not standardized.