Market Pformation Pains In Zhongda Cloth

In the late 80s of last century, hundreds of stall vendors at the bottom of Guangzhou's Hai Yin Bridge rushed to the South Gate of Zhongshan University. They sold the cloth to the Zhongshan University, and merchants voluntarily referred to the expanding market as the "Zhongda cloth market".

Starting from the establishment of the market, the market of big cloth has become the most resounding name of cloth wholesale in China in the past 26 years, and has created a well-known barometer of "nationwide fabric to see Guangdong and Guangdong fabric to be big".

At present, the Zhongda cloth market covers an area of 815 thousand square meters, with a construction area of 1 million 920 thousand square meters, consisting of 52 shops and 23 thousand shops. The number of directly employed employees is more than 100 thousand, leading to the floating population of the surrounding industry as many as 200 thousand people.

This huge cloth trade "empire" brings great pressure on population, pportation and fire. Because the 80% market entity is self-employed, the annual revenue of the "empire" is 300 million yuan and its volume is extremely incommensurate with its volume.

The huge cloth "empire" needs to carry out a pformation and upgrading of the "big operation", which not only stimulates the business circle to conform to the planning norm, but also encourages the merchants to voluntarily pform the format.

Disorder

The five category of vehicle renovation is difficult to solve.

At 12 o'clock -18 a day, the market of Chinese and big cloth will usher in an effective business day.

In this time period, there is hardly any car or taxi that is not related to the cloth market, and is willing to enter Rukang road in the market.

Rui Kang Road is the main artery in the market of Zhongda cloth market. Less than 1 km long road, there are more than 50 thousand electric vehicles, tricycles and other "five kinds of cars" running in the rush hour.

During rush hours, Rui Kang Road and Kangle and Lujiang River were blocked.

In the market for 3 years, Mr. Jiang, the traffic manager, was sweating day by day. Every afternoon, he and his team members drank 5-6 bottles of mineral water, and the clothes were not wet at all.

Directing up to more than 50 thousand electric vehicles diverting, the current reliance is not on the traffic rules of the market, but on the efforts of a large number of command personnel.

"The five kinds of cars on Rukang road do not have the concept of courtesy."

This is the idea of dredging traffic controllers on Rukang road.

Reporters walking on the Rukang Road, the biggest feeling is the Rui Kang Road alternative traffic rules, some electric vehicles retrograde, crossing the road, only to race against time to send cloth to the destination.

The taxi driver said that he did not dare to enter Rukang road in the afternoon, and the traffic was blocked.

A small four-wheel truck driver said that when driving, you must play a spirit of great importance. You can't bump into an electric car that is rampant. If the body is scraped by an electric car, you can only claim bad luck to find compensation for the insurance company. "No traffic accident is allowed on the road, and a parking traffic will be paralyzed."

"Every day Rukang road is shaking."

All the businessmen described the busy Rukang road until 20, and began to calm down and "lick the shivering wound".

On the surface, the electric vehicle pport team is a symbol of the prosperity of the big cloth market, but many businessmen think this busy behind is disorder.

The Zhongda cloth market can be defined as the block Market surrounded by four municipal roads, namely, Xingang West Road, Rui Kang Road, Yijing road and East Xiaonan road. The road in the market is not the original village ploughing Road, which is the natural road formed by merchants after developing the market, with irregular roads and many traffic bottlenecks.

More than 50 thousand electric cars can be roughly divided into three modes of operation. The electric vehicles they own are used for pportation between shops and warehouses. The electric vehicles of logistics companies are used for pportation of cloth logistics points to merchant warehouses or shops, and electric vehicles are the most widely distributed electric vehicles.

In 2010, Rui Kang Road and Yijing road were connected to the south of Guangzhou Avenue. "Road and traffic links" became the most famous traffic black spot in Guangzhou since its opening. Although the traffic management department has invested a lot of manpower and material resources and adopted various ways of dredging, Rukang road has not become the norm road.

There is an uneasy phenomenon in the market of Zhongda cloth, which is an endless and disorderly competition.

Xia Nianyu, a businessman from Wenzhou who has been in the middle and big textile market for 16 years, described this disorderly pportation market as "vegetable garden". "There is no rule to speak of, like a public vegetable garden, anyone can come in to pick a dish".

Efforts to rebuild Rui Kang Road pport plan have been carrying out a tug of war against the management of the pport convoy. All of them have changed the traffic chaos in planning and operation, but so far there is no suitable method for reference.

Stagflation

Cloth market expansion and digestion pain

Amateur looking at bustle, professional watch the doorway.

The shaky traffic in the big cloth market has made many people think that the cloth business here is booming, and new pieces of cloth are opening from time to time.

But in the eyes of business operators, the expanding fabric market is experiencing stagflation.

"Stagnation" is the popular saying of Guangzhou dialect, that is, eating something can not digest and accumulate in the stomach.

The merchant said.

The origin of the Zhongda cloth market can be traced back to the end of the last century. At that time, the "ghost" who sold the wool from the bottom of Hai Yin Qiao bridge was moved to the South Gate of Zhongshan University spontaneously, and the market gradually formed a climate.

Because it is located near the campus of Zhongshan University, the commodities sold mainly are cloth. As a result, the market is called "Zhongda cloth market" by the surrounding residents and merchants.

Merchants here like to play and write, "I graduated from middle school, but I am not a middle school student in Zhongshan University, but a middle school in the big cloth market of China."

The market started from the top 100 stalls in 1988. After more than 20 years of market development, there are 52 large and medium sized markets and 2.3 stalls.

The annual turnover of the whole market has always been a mystery because of the three current pactions (spot trading, spot trading and cash pactions).

By calculating the tax and rentals of branch offices, the government estimates that in 2011, the conservative estimate is about 30 billion yuan, and professionals believe that the actual total annual paction volume may be higher, estimated at more than 50 billion yuan.

The stagflation of the big cloth market is reflected in the disorder of market expansion.

Market rent is high, business pressure is increasing, but the expansion is endless.

Guangzhou international light textile city's rent is called more expensive than the shops in Manhattan.

On the first floor, the annual rent of street shops is close to 1 million yuan, and the pfer fee is as high as 5 million -600 yuan.

The rents of shops basically increase by 10% a year.

However, with the economic depression and the saturation of the market in recent years, competition has become increasingly fierce. Some small and medium-sized businesses can not afford to pay high costs and choose to pform or withdraw from the market.

Almost all the merchants interviewed showed that the cost is rising, profits are declining and business is becoming more and more depressed.

But surprisingly, at the same time, the new division is still increasing.

Last year, Chen Gang, a businessman who had taken two shops in the Guangzhou textile and trading garden, said that despite the stagflation in the market, "merchants still had to eat in the stomach. They had to go out of the market without eating, and they couldn't digest it. This reflected the frustration of our merchants, unable to break the original pattern and unable to resolve this development."

Recently, the new management side of Jiangnan Textile City has taken the rents of the next 6 years at a cost of 220 million yuan. The new management has rebuilt the Jiangnan Textile City from warehousing business, hoping it can be rebuilt into a new market combining warehousing and exhibition.

The merchants in the new market are also facing the invisible pressure of stagflation. The merchants who can not afford the new rent will move away and the shops will be signed by other merchants immediately.

When the development is more stagflation, businesses who are able to manage and have no choice to make a pition will have to keep their hopes in tomorrow.

Medium and big cloth

Many of the heads of the chamber of commerce are increasingly worried about the rising operating costs. Stagflation still can not stop businesses from expanding. "If the stagflation situation can not be overcome now, where is the tomorrow of the big cloth market?"

Stagflation is also reflected in the contradiction between the scarce public support and the huge crowd.

More than 70% of the market is still in the private sector, and the supporting facilities for fire, parking, catering and education management are extremely scarce.

At the same time, the market in the market has been stuck in the "grass root" stage and can not be further advanced. There are about 300000 floating population in the market and surrounding urban villages. Their sense of identity and belonging to the city is not strong enough, and there are some hidden dangers.

Coupled with the management difficulties, the unhealthy ecological environment of business is another stagflation bottleneck that impede the development of cloth market.

The market can not be expanded in disorder, and the result of disorderly competition is both sides.

The market management committee of the big cloth market even worries that the expansion of the competition with disorder will eventually lead to the market turning from prosperity to decline.

Transformation

Merchants seek a sense of belonging to release and upgrade power.

The trembling traffic and stagflation market are becoming more and more concerns of businessmen.

Businesses are increasingly demanding that a "big operation" take place in the fabric market, which is spontaneously formed by the market economy.

All the questions can point to these key points: how to pform the trading pattern of cloth pieces?

How to allocate the profits in an orderly way?

There are also experienced management insiders believe that the effect of pformation and upgrading is increasing the enthusiasm of businesses to pay taxes.

At present, the stronger the strength of the market, the higher the demand for the pformation of merchants in the field. Almost all the merchants in the Guangzhou International Light Textile City have eliminated the fried shops, and require all the merchants to pform from the self-employed to the company.

If the experience of Guangzhou International Textile City can be promoted in the whole Zhongda cloth market, this will mean the first step of market pformation.

At present, the pformation of this trading format comes mostly from merchants' spontaneous incentives.

Ming Ye textile company is a good example. Chen Zhusheng, a company boss, is a Post-80's new generation boss. He went to the Zhongda cloth market 7 years ago as a porter. He developed from scratch to a large number of shops.

Traders.

When the market manager asked Chen Zhusheng to pform himself into a self-employed company, he immediately responded.

Chen Zhusheng's motivation comes not only from its R & D and trade oriented development needs, but also from the market's "restrictions". Only company type businesses can enjoy preferential treatment in the market, such as renting the city's atrium to make cloth display T.

However, from the perspective of the market, there is a small proportion of businessmen who spontaneously pform actively. Merchants are unaware of the government's plans for the future of the entire market, and are unwilling to invest more, so the short-term behavior is obvious.

With the low enthusiasm of the market participants, how can the government promote the market pformation by means of macroeconomic regulation? This is a difficult problem that the government and scholars of the big cloth market have been unable to solve for years.

In an interview, the reporter was surprised to find that merchants had strong desire to pform the market and merchants, and one of them could not be ignored.