Nike Brings Digital Running Experience To Shanghai International Marathon Runner

Since the launch of the NIKE+ RUNNING application, there are more than about twenty million users worldwide.

In August this year, runners opened the 12 week marathon season training through the NIKE+ coach function.

Then in September, Nike middle distance runner Mo Farah (Mo Farah) and Galen Rupp (Galen Rupp) participated in the training of 150 Shanghai marathon Nike leaders in the fast track of NIKE ZOOM.

Following last year's "run away to understand" call for more people to participate in running, the market activity launched again this year is "obsessed with", and further hopes to motivate them to keep running, so as to find more unexpected.

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Thirty-five thousand place

After 12 weeks of hard training, the Shanghai international marathon will be gathered on Sunday.

On the eve of the competition, Liu Xiang, a Nike track and field athlete from Shanghai, also expressed his blessing and encouragement to the contestants, and shared his own experience of "running to obsessed": "the charm of running is that every time we try to finish our challenge to ourselves, it is this persistence and breakthrough that will make you feel the charm of running more and more."

"Running to obsessed" inspired runners to insist on running promises.

Nike launched the "obsessed" market activity, showing that whatever runners start running is, when he really loves running, he will run more and more vigorously and become more and more fascinated.

In the Shanghai International Marathon track, Nike has also set up a "visual attraction" theme advertisement in many major locations to cheer the runners.

NIKE+ runner community service

Nike has been committed to continuously improving the application of running training and humanized social groups, so as to provide better ground experience for runners.

Since the launch of the NIKE+ RUNNING application, there are more than about twenty million users worldwide.

Whether it's the Shanghai International Marathon or weekday training, you can turn on the NIKE+ RUNNING application to record running data and share it with friends through multiple social platforms.

In order to facilitate more runners to build professional marathon training programs, NIKE+ RUNNING launched the online "NIKE+ coach" function, which can provide different distance training programs for different levels of runners by assembling Nike's coaches resources and top athletes' opinions.

NIKE+ RUN CLUB WeChat platform joined the national marathon coach Tao Shaoming to design the marathon training program, thus helping runners to train more scientifically.

The latest "run around" function is designed to encourage runners to find like-minded runners to run together and not be alone.

By running around, the running group of NIKE+ RUN CLUB will be assembled in a completely new way.

The three major functions include creating your own running activities, allowing more people to join the running function; selecting a suitable running group on the map, matching your time and place, and supporting the PK function of running group, so as to increase the strength of your running group and choose to compete with other runners.

Online event Handbook and professional Nike leader service

On the eve of the Shanghai marathon race, Nike launched the Shanghai marathon online event handbook to provide athletes with a full range of event guides, so as to facilitate runners to receive running equipment.

Since September, Nike has also opened the lead runner recruitment campaign through the NIKE+ RUN CLUB WeChat platform. According to the age and speed of the competitors, more than 150 leading runners were selected, providing professional equipment, and Professional Marathon coaches were invited to carry out a 8 week training plan.

Eventually, these Nike leaders will provide professional leader services for more than 35000 runners.

Nike also extended the runner's service to the line, allowing players to choose the leader reasonably according to their speed.

Nowadays, more and more young women are fond of running and are fascinated by it.

In 2014, the half female ratio of Shanghai International Marathon race increased by more than 8% over last year.

In view of the Shanghai marathon race, Nike also provides a richer and more intimate running experience service for female runners.

Since the beginning of September, Nike has provided 8 weeks running and Nike Training Club training course for girls enrolled in 10 km run in 13 universities in Shanghai. It also provides related running packs to help them better meet challenges, so as to encourage more female runners who are fond of running to start their own running journey.

Winter running equipment

In the winter, Nike also provides professional runners for runners, bringing extraordinary comfort, visibility and protection, and wins the bad weather. The runners are fearless and run freely.

It is now on sale at nike.com.