New Promotion Method Of Clothing VIP Member Store System

In recent years, modern sales promotion methods such as POP advertising, mail order, direct selling have been adopted by some enterprises. At the same time, a new sales promotion method -- VIP member store system has quietly sprung up.

The so-called VIP (VeryInpontantPeople) member store system is under the unified planning of the company, and other business retail stores provide certain shelves in the store, and strive to set up counters, monopolize the company's series of brand products, the company provides a series of unique services for the member stores to stabilize the membership shop's monopoly enterprise product's determination.

Member store

The specific practices are as follows.

First, the choice of member stores.

Choose some

More importantly, retail outlets with large sales volume (such as schools, entertainment places, bustling commercial areas, densely populated residential areas) and good commercial reputation as members' stores should also take into account the balanced distribution of these member stores in different districts of the city. In the future, market development will gradually deepen and they will be chosen according to their sales performance and market dynamic information feedback effect.

Second,

The implementation of the system is in the form of contract or agreement.

Where the rights and obligations of the two parties are stipulated in the contract or agreement, the matters that the member stores shall abide by are:

1. the whole range of brand and packaged goods of the distribution company can be sold as little as possible to the same kind of products that are not competitive, and shall not be sold to the goods of the main competitors.

2. in accordance with the unified price stipulated by the company, it is not allowed to raise the price automatically when it sells well.

3. provide necessary venues and shelves. It is best to set up counters and carry out vivid display of their standards according to company requirements.

4. in traditional festivals and peak seasons, targeted promotions should be carried out in accordance with company arrangements.

5. take part in the information feedback survey of member stores.

From the specific implementation method of member stores, we can see that consumers are the ultimate beneficiaries, and the benefits can be summed up by the three marketing strategy (Coca Cola Co) that Coca Cola Co has been implementing internationally. That is to say, 3A: Coca Cola Co determines the target market of the products as the consumers of medium and low income levels, accordingly formulating affordable prices, and strictly implementing them through the system of member stores, so as to prevent some people from taking advantage of the famous brand effect or selling products in the market to make up or lower prices.

At the same time, because the location of member stores is more important and the sales volume is larger, it is possible to control the market price.

Buy (Avaidability): because member stores are mainly established in the vast commercial centers and residential areas, and the distribution is reasonable enough to achieve a certain pavement, so that consumers can buy anywhere nearby, and avoid wasting time and energy.