How About BELLE'S International Footwear Business?

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The small editor of the network introduced to you that the industry veteran BELLE international footwear business continued to decline for the two quarter, and did other small partners live well?

Although the median turnover increased by 10%

Data show that the company's turnover during the reporting period reached 18 billion 556 million yuan, an increase of 10.9% over the same period, and net profit of 2 billion 78 million yuan, an increase of 7.6% over the same period last year.

Because this performance is better than expected, agencies have given positive comments.

But on the other hand, compared with the sports apparel plate, BELLE's footwear business continued to decline in the same store for two consecutive quarters.

BELLE CEO and executive director Sheng Bai Jiao said that it expects negative growth in same store sales throughout the year, and is not optimistic about next year's situation.

Footwear sales growth sluggish

In terms of classification, BELLE's sportswear turnover in the first half of fiscal year was 8 billion 201 million yuan, up 16.8% over the same period last year.

The company pointed out that the growth of turnover was based on the growth of its same store sales, which reached a level of 15%.

It is reported that in sports apparel business, the first half of fiscal year 2014/15, BELLE added 130 new shops.

Excluding Baroque retail business in China, the net outlets increased by nearly 100.

"In the future, the pace of opening up shops in sports and clothing business will be relatively slow, mainly due to the current prudent channel environment."

BELLE said.

In the first half of the fiscal year, BELLE's footwear business turnover was 10 billion 355 million yuan, an increase of 6.6% over the same period last year.

Excluding the SKAP business incorporated in the year, the organic growth rate is less than 5%.

In this regard, BELLE explained that the reasons lie in two aspects: the same store sales declined slightly, and the opening speed of the stores slowed down obviously.

According to the data previously released, the sales of footwear business in the second quarter of BELLE 2014/15 fell to 2.8%, while the first quarter of the fiscal year dropped by 1.8%.

Sheng Bai pepper said at yesterday's performance press conference that the main selling channels of the footwear business depend on department stores, but department stores' traffic has declined, and sales growth has been weak.

Footwear sales in September and October were worse than those in the first half of the year. It is expected that there will be negative growth in the same store sales throughout the year, which is not optimistic for next year's situation.

BELLE is still in pition.

Although the footwear business continued to decline in the same store sales, BELLE's pcript was still sung by agencies.

An industry source said that BELLE sports footwear sales growth in the same store was stronger than expected, offset the weak footwear business.

In its view, BELLE is still in the pition period, slowing down shop speed, and closing the shops that lack operational efficiency is the right way to do so. "It's better to be reluctant to give up than to drag on the same store."

according to

The above performance report will accelerate information construction in the future, lay a good foundation for online and offline integration, and continue to explore and invest in emerging channel businesses.

In addition, it will focus on the development of e-commerce.

Tao Wensheng, a consulting management partner at Peking University, told reporters earlier that as a leader in the industry, there are more stores under the BELLE line, but online businesses are completely different from the same line. There are also great differences in consumer spending habits.

Sheng Bai Chai also admitted that

The business is not fully understood.

In BELLE's view, the so-called online and offline integration means that the company sells the same products, uses the same price, uses common inventory and logistics, and supports online and offline businesses.