Should The 6 Brands PK Buy Stocks Or New Products?

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Xiaobian network to introduce the 6 brands PK: buy stocks? New products?

Outdoor sports category has always been the worst hit in the stock market, and it is also the most active participant in the double 11 arena.

But with the deepening of the activity, whether it is still unchanged, as always, regard the online as dumping stock sewers, it is worth thinking deeply for the brands.

The following 6 outdoor sports brands give different strategies and answers to the billion power network.

Kappa: increase the proportion of new products

The sports brand Kappa will launch new products in the fourth quarter of 2014 in Tmall flagship store during the double 11 period, and will expose and publicize the products in advance through pre-sale.

Kappa has been involved in the overall level and quality of the double 11 major commodities this year as compared with the previous year.

Kappa this year, 11 of the stock is mainly made up of new products and customized electricity suppliers in the Q4 quarter of 2014.

After several years of development, Kappa's e-commerce business has been out of the inventory mode.

Billion power network understands that Kappa will launch the "bright spot" during the double 11 this year.

Song Li, director of Kappa business, pointed out that Kappa's products have gone through the fashion movement route before, and now they are changing to the fashion trend line, so they will launch more tasty and stylish products.

PEAK: full sales

Wang Jianyuan, head of PEAK electricity supplier, said he felt no excitement for the coming double eleven.

Wang Jianyuan disclosed that PEAK's preparations for double eleven this year were not different from previous years, but only about 50% more on stock preparation than usual.

During the double eleven period, PEAK's high-end products and new products will be sold off shelves, all of which will be sold in stock.

In response, Wang Jianyuan said: "half off of the price is too low, during the double eleven sales of new products or high-end products behavior is silly."

In addition, Wang Jianyuan mentioned that this year, more than half of the more than 80 distributors of PEAK online will participate in PEAK's 10th one with PEAK.

"Every distributor will contribute more than 1 million yuan of sales, and it will add tens of millions, so there will be no pressure this year."

Speaking of the views of double eleven this year and his current feelings, Wang Jianyuan said he was not excited.

He said that for PEAK, this is only a promotional activity, because half off of the low price, so that the brand almost no profit, so low price so that brand activities can play a very small margin, new products, high-end products can not be sold between the eleven phases.

"Without money, it will not be foolish to push in double eleven".

So there is no excitement whatsoever.