Internet New Species Triggering A Breakthrough In Traditional Clothing Industry

Pure Internet

The brand "ant elephant" was launched in November 1, 2014. The platform has attracted extensive attention from peers and business models researchers for its unique business model.

"Ant elephant"

Owners create "charming personality" and form a media network community.

With the help of community trust, we will initiate the consumption pattern of members' prepayment.

When consumers pay, they do not know what clothes they have bought, but wait for the original works sent by the main designers, and enthusiastically feedback the trial wear after receiving the goods. The designer then produces the "finished version" clothing according to the feedback, which is used for making public order.

In the whole process, members and their friends circle, in the full game and interactive atmosphere, help enterprises complete two major events of "production" and "consumption", and consumers themselves enjoy it.

The mode is "self media" + "community".

The crossover combination of "+ original products" has completed the pformation of traditional enterprises' identity. With the pformation of consumption patterns, the "zero inventory" and "no account period" have been achieved, which has evaded the stubborn disease of the long chain of traditional clothing industry, and has also changed the production relationship controlled by the company in the way of spontaneous organization of the community, which not only reduces the operation cost, but also improves the efficiency of resource utilization.

The birth of new things in the Internet environment is changing our recognition of the original industry boundaries. More and more cross-border products and mixed operation products are changing our lives.

Looking forward to more traditional industries groping for innovation mode, thus stepping out of a road that has never been broken before.