Chongqing Far East Department Store Will Cooperate With Tmall.

It is understood that on November 1st ~11, the public can purchase $89 yuan in the Tmall designated page for the 100 yuan electronic store coupons in the Far East department store and the 79 yuan for 100 yuan.

According to people in the Far East department store, consumers can exchange their vouchers or coupons on ~21 November 17th to cash in the form of cash.

"Online purchase vouchers, offline enjoyment of physical shop discount" has become a new way for department stores under the "double 11" before this year.

Yesterday, reporters visited the market and learned that many domestic department stores, including the main city of Chongqing, far east department store, began to take the initiative to interact with Tmall and launch O2O special.

Yesterday, reporters visited the main city business circle found that with the "double 11" approaching, some department stores launched a series of promotional activities.

Among them, in the new century century Xindu store in the Guanyin Bridge business district, it launched the "double 11" spike activities. For example, on November 10th ~11, the public can make an appointment through Lancome official WeChat to the 11 sets of gift boxes with 3000 Limited sets in the new century, and the price dropped from 2360 yuan to 1080 yuan.

"Entering the year November, all kinds of promotional activities, including anniversary celebrations, will be launched in every major department store for the impulse of performance."

A large department store in the city said.

At the same time, reporters also found that this year, the city's main city department stores to actively cooperate with Tmall, launched online shopping vouchers.

"Every year in November, we will launch the anniversary celebration."

Yesterday, the head of the metropolitan Department of Far Eastern Department revealed that this year, the Department of the Far East launched the first cooperation with Tmall to introduce more passengers.

Yesterday, reporters confirmed from Ali, since November 1st, domestic Yintai business, Wangfujing department store and other 28 department stores 317 stores formally participated in the "double 11" shopping Carnival O2O special.

In this special store, electronic vouchers for department stores are also launched for the first time. Consumers buy vouchers on Taobao mobile on the day of November 11th. At least two weeks after the end of the "double 11", they can enjoy the corresponding discount to the offline department stores.

Ali department store O2O line official said, with the advent of the mobile Internet era, users will no longer line up and offline.

For O2O, consumers are no longer strangers. This year, the linkage between many department stores and Tmall is the largest O2O test in domestic department stores.

It is reported that in 2014, China's Chain Operations Association hundred survey released 50 main department stores, 36 have launched online retail business, mostly for self built platform.

A few days ago, the China Chain Store Association also released a research report on traditional retailers' online retailing.

According to the report, the integration of online and offline retail industry is accelerating, and the way to form full channel shopping will be an important direction for the future development of retail industry.

However, the report also shows that, from the present point of view, the flow and sales volume of self built platform of department stores can not compete with the pure electricity providers.

Relatively few, the scale development of online channels will take some time.

Regarding this, Li Yunyang, Secretary General of the city Retailers Association, told reporters yesterday that "touches" is only one way to expand sales channels. The key lies in the fact that traditional retail enterprises based on department stores should first strengthen their basic capabilities such as commodity management, inventory management and so on.

However, reporters also found that our city department stores in the integrated supply chain actively explore.

At the end of last month, following the launch of online and offline parity and mobile payment, the new century department store Nanping merchants announced a new integration into the traditional department stores and brand discount stores.

Unlike the traditional outlets mode, the store focuses on the theme of brand discount, providing consumers with a comprehensive experience of leisure, entertainment and VIP service.