China, Japan And South Korea Fashion Design Competition Blossoming 2014 STA FASHION Asian Clothing Industry Contend For Shanghai

In October 17, 2014, the "2014 (Autumn) Shanghai textile and clothing exhibition" (STA) was successfully concluded at the Asian Fashion Exhibition Trade landmark, Shanghai World Trade mall.

Aim at the fashion consumer market, which is mainly in East China, and strive to bring the Asian Frontiers of fashion and design with a focus on design and function.

2014 STA FASHION gathered the fashion brands from Asian fashion centers from mainland China, Taiwan, Hongkong and Tokyo, Seoul and Daegu.

Among them, especially the independent designer brand is a beautiful scenery, which is welcomed by fashion buyers, such as buyer shops, designer integration stores, electricity suppliers and exhibition hall, which are rapidly rising in China.

According to the feedback statistics of exhibitors, the professional spectators who came to discuss cooperation in this year are mainly in East China, and radiate northeast, North China, Central South, southwest, northwest, Guangdong and other regions.

Because this exhibition focuses on Asian fashion design innovation, it is also favored by overseas buyers. It focuses on fashion buyers in the United States, Europe, Japan and Singapore. It is gratifying to hope to introduce and represent the demand of Asian brand with unique design sense and fashion brand.

Taipei designer brands vie for Shanghai

On the first day, the "Taipei charm" Taiwan designer brand press conference was launched in Shanghai, bringing the theme of this exhibition to a climax.

Chaber, HONG CHUBBY, AI, MADAMMAY, real Yi Yi Hsu chiui, CRYSTAL WANG, these six hot designer brands in Taipei fashion industry. Designers are bringing together their leading products of Taipei fashion for the first time in Shanghai.

Xu Qiuyi, designer of Hsu chiui, said that the purpose of the first promotion was to take a good look at the Shanghai market, study, investigate and seek cooperation.

"I want to bring different design concepts to the Shanghai market.

So this time I release the theme of "time flies, daily routine", explaining the design style that meets the needs of consumers with a future demand mentality. This series is a combination of natural materials and comfort, plant dyeing and printing.

At the press conference and static booth, many businessmen expressed their interest in seeing the pure style of product design returning to innocence, and consulted about the sale of our products in the mainland market.

With the feedback from the market, we are confident that we can continue to promote and adjust the direction. We also hope to find partners in dyeing and weaving and natural materials.

Ai designer Kelin Wang said, "the theme of our More Love ecology, life and LOHAS" is to illustrate our unique humanistic care with the visual effects of cotton and linen materials, and the combination of embroidered and childlike designs.

Our products are favored by 35-50 year old women in Taiwan. We are looking forward to the feedback from the Shanghai market and look forward to further expanding the Shanghai and East China market through this release.

According to Wang Yiren, designer of CRYSTAL WANG, the theme of this release is "a simple and simple style". It shows a unique taste in a busy life that still keeps women romantic and classic.

I know more about Shanghai. Our brand is very suitable for the temperament of Shanghai women. This exhibition has conducted in-depth exchanges with several buyers. They like our design style very much.

This promotion has reached the goal of testing Shanghai for our brand.

"

Ms. Xu Mingmei, the designer of the two brands, HONG CHUBBY and MADAMMY, has presented the two main themes of the spring and summer extreme beach breeze and elegant and delicate color plates for the buyers and media.

Xu Mingmei said that these two series are specially designed and developed for this show. "We attach great importance to the appearance in Shanghai. Through this promotion, we have come into contact with some businessmen who are very willing and willing to cooperate. Besides the mainland, there are also Japanese and Singaporean businessmen who come to buy our products and discuss cooperation.

There are many people in the southern and Taiwan areas who care about my brand. We hope that more women in Shanghai will recognize and like these two brands.

"

Chaber, a well-known women's clothing brand in Taiwan, which has been mature for many years in mainland China, has released the theme of the 2015 Spring Summer Theme of "midsummer night's dream".

Its brand director believes that the message to consumers is that chaber will achieve a significant change in design style in the spring and summer of next year in the spring and summer, because STA FASHION is the front page and platform for international fashion brands to face the domestic market from Shanghai.

This release, chaber shows the natural quality, handcraft integration and enhance the sense of commodity value, which has been appreciated by the media and buyers.

As a designer brand, our overall style improvement is the hope that the market has already been firmly established throughout the country.

We jointly released with the Taiwan designer brand, want to more clearly create the international brand spirit of chaber.

In addition, this joint exhibition also touches on buyers from India, Europe and the United States. We finally hope to open chaber stores to the international market and extend chaber to the international market.

"At 2014 STA FASHION, chaber's internationalization promotion and promotion strategy was officially launched.

Domestic buyers are optimistic about Asian design culture

Xu Laibiao, a senior fashion buyer, said that consumers in Shanghai, Hangzhou, Beijing and other places are more interested in buying designer brands. As such personalized consumption trends are rising in the first and second tier cities in China, independent designer brands are required to have certain operational capabilities in the design and development of single products or series of products.

Xu Laibiao believes that from the point of view of the Taiwan designers' works, they have shown mature independent designer's brand operation ability in the comprehensive operation of new material application, design inspiration, theme style determination and serialization product development.

For professional buyers, they are very fond of these mature designer brands, and they have formed a better design and development of product design and management system.

In the series of new product development on a quarterly basis, we can not only maintain and be faithful to the original spirit, but also absorb popular elements and market demands, and develop a series of mature product lines combining the new material and functional trend of fabrics.

The mature design product line is the basis for independent designer brand to cooperate with retail channel and to guarantee the sustainable development and supply of independent design style products.

Japanese fashion brands are of high quality.

Whether comfortable, safe and fashionable maternity dress brand Canlemon, or in the field of fabric new material development far ahead of the world's women's clothing brand LALA, or the rhythm of music and beautiful visual integration skillfully in the version of the tailoring process of Cecile fashion, at this exhibition, perfect display of Japanese fashion respected humanistic function, green environmental protection and classic quality innovation.

Japanese fashion apparel, which represents the mainstream trend of the market, is locked by many professional buyers from China's first and second tier cities for its unique leading role.

Shanghai Du Keyou shirt Trade Co., Ltd. is one of the exhibitors in Japan. Its headquarters is Tokyo shirt Limited by Share Ltd. The main products of this exhibition are not to wear men's and women's shirts.

As a well-known brand name brand in Japan, Shanghai metropolitan Kew will display its high-end products on this exhibition. The head of the company said: "the company's philosophy is" becoming the world's first shirt brand ". We hope to display our product quality and brand culture with the help of STA FASHION in the Chinese market, so that more Chinese market participants and companies can establish a win-win and close cooperation relationship.

"

According to his introduction, the main feature of "Tokyo shirt" is that it reaches 3.5 on the iron free standard, higher than the average value of the market 2.5, and the high quality experience such as the comfort of the consumer has made it successful in Shanghai market.

This exhibition, "Tokyo shirt" has attracted the attention of professional buyers of the one or two and three lines of various regional cities. The franchisees from Shenyang and Hangzhou have entered the substantive stage of cooperation negotiations at the exhibition site.

Hongkong fashion brands show popularity

At this exhibition, the project of "shoe spring" supported by the Hongkong Special Administrative Region government, which promotes the independent designer shoes design brand in Hongkong, has come to STA FASHION again after its last exhibition.

According to the buyer of a shoe shoe accessory in Shanghai, we saw the introduction of the organizers of STA FASHION before the exhibition. Because there was no time to go to the exhibition last year, we went to inspect the "project exhibition area" in Hongkong. We have a better understanding of the footwear industry in Hongkong. Here we see the excellent works and brands of the outstanding designers in the industry.

Because of the different styles of designers, we have communicated with each representative on this trip. We mainly focus on their diverse fashion styles and reasonable prices in design.

In the exhibition, we also went to Hongkong's "shoe spring" to further understand the exhibition hall of the 3 floor of Shanghai World Trade Center, the organizer of the exhibition, and look forward to the next step to reach an integrated store type cooperation mode with these Hongkong shoe brands.

"

According to the briefing, hundreds of professional buyers have come into contact with this exhibition. Dozens of them are interested in cooperation. Many department stores consider making Hongkong fashion designer shoe brand.

。

Local differentiation design favored by buyers

In the same period, in the Golden Hall of the 7 floor of the world trade center, the FDC Order 2015 spring summer series sponsored by Shanghai international fashion design service center and Shanghai World Trade mall is another major exhibition trade highlight of this exhibition to support fashion design innovation.

This order will gather more than 60 Chinese and foreign independent designer brands, and more than 400 buyers from all over the country. It is a leading gathering of light luxury fashion brands.

BGTHREE is one of the independent designer brands.

If you don't walk freely in the fashion, insist that consumers do not get age restriction to grasp their style. BGTHREE already has a group of female fans who pursue a free lifestyle. It also attracts the attention of many fashion media and professional buyers.

For the first time, BGTHREE director of design said that he had received cooperation and exchanges between many buyers in Shanghai, Jiangsu and Zhejiang, and Beijing. They all clearly expressed their interest in BGTHREE's artistic sense and original taste, especially in the interest of BGTHREE's mature design and development system and stable product supply system.

From the development of our recent years, the market is becoming more and more important to the original design brand, because the consumer has begun to change the mentality of the big brand, and the trend of individual custom consumption is also rising in these years, so we have confidence in the market and have confidence in our attitude to the original.

"The director of design believes that the independent designer brand lacks the market operation capability, and the exhibition platform like STA FASHION is very needed. A group of professional promoters provide a sustainable service platform for designers.

As STA FASHIO per session