Three Signals Of China International Knitting Exposition

Here world Clothing and shoes The Xiaobian network introduces three signals to allow innovators to win.

Every autumn, PH Value fashion first and China International Knitting fair have not only the products that are hot blooded, but also convey the future trend of life. In 2014, PH Value co operated with the Pure women's wear brand exhibition of the i2i Exhibition Group in the United Kingdom, and launched PH Value&Pure Shanghai, which changed not only the name but also the customer resources.

Signal 1: international cooperation to speed up market upgrading

A new breakthrough in international cooperation is an innovative fashion signal. "Participating in PH Value fashion first remittance is an important step for overseas exhibitors to step into China, and also a new breakthrough in international cooperation. Yang Shibin, assistant president of China Textile Industry Federation and President of China Knitting Industry Association, said in an interview with reporters that the exhibition not only introduced the international fashion trend beyond the top line of the international market, but also helped domestic designers and breakthrough garment manufacturers to find a better channel. In addition, the exhibition category has also been extended to clothing, shoes and accessories, etc., with emphasis on the display and shaping of brand image.

In the N5 brand hall, there are 86 brands from the United Kingdom, France, Italy, Belgium, Holland, Denmark, Spain, mainland China, Hongkong and Taiwan. European brands such as Edith&Ella, Sarah Pacini, Frau Blau, Jones+Jones and so on are the first to appear in China.

Mabel Lau, director of marketing at ZIZTAR, said that this exhibition is very important for ZIZTAR to enter China's department stores and hopes to increase its exposure in the Asian market through exhibitions. Charlotte Dybdal Larsen, manager of E&E brand development division, said: "this is our first time to participate in the first fashion of PH Value fashion. The main purpose is to build potential business partners, such as agents and retailers."

Yang Shibin said that in the N5 hall, domestic and foreign brands have their own advantages, one of them is the serialization of products and the richness of colors. In the product range, foreign brands have advantages in product design, classification, quarterly and dress classification. And the color saturation is relatively high. Second, overseas booths are relatively simple, and overseas brands focus on products rather than booth decoration. The advantage of domestic brands lies in channel construction, as well as right. Consumer On the understanding of demand, the localization of its products has more advantages.

　 Signal two: optimize product design capability

For the Chinese market, opening the door to this era is only a "key", that is, innovation. The second innovation signal is that the diversification of the Chinese market has led to an enhanced awareness of the brand's independent design, which has provided fertile ground for the growth of the designer. "From underwear to fashion and fashion, the design demand of local enterprises and brands is becoming increasingly obvious. People's demands for product optimization design are increasing. Brand and consumers pay more and more attention to quality. They pursue" individuality "and" style ", and the connotation of products themselves. Qu Jing, Secretary General of China Knitting Industry Association, said. During the same period, we also held live show shows, forums, popular trend releases and buyers' butt meetings, which helps to enhance the design level of industry enterprises from various angles and all aspects.

The live show has provided a platform for dynamic display of fashion products for exhibitors in the brand area. In two and a half days, there are more than 15 brands participating in the release of more than 10 brands. The forum will focus on the social marketing of buyers and brands, focusing on the future channel development and marketing mode. The organizers will invite the mainstream buyers and research institutes at home and abroad to discuss various topics. WGSN, a leading international trend research institute, is also on the scene to bring the 2015 spring and summer men's and women's wear trends to the exhibitors and spectators. Donghua University and Beijing Institute Of Fashion Technology also released the trend of 2015/2016 autumn and winter knitted apparel.

　 Signal three: "small government" to promote big industries

PH Value fashion first changed, indicating that the knitting industry has changed. This is also the third signal to seize opportunities and innovate. For future development, more industrial clusters are willing to integrate resources with an open mind, or to cooperate with different industries, or to seek wider development space. PH Value fashion first exchange platform provides an opportunity for these clusters.

Behind Guangdong, Zhangcha, Zhejiang, Tongxiang, Shaxi, Zhejiang, Shaoxing, Jiangxi, Qingshan Lake, Henan Henan, salt, Bu, Datang, plum plum, Lee, and so on, all industries are promoted by the government.

In addition to helping the knitting industry cluster to accelerate transformation and upgrading, PH Value fashion first exchange provides a new opportunity for many garment brands to find market share. On the opening day, Henan Shangqiu Suiyang exhibiting cluster welcomed the good news and was awarded the title of "China's famous knitted garment city" by the China Textile Industry Association. In Shangqiu's Suiyang booth, Xu Kunyuan, honorary president of the China Textile Industry Federation, gave a presentation to Jiang Wenyu, vice mayor of Shangqiu, Henan.

"This year as a key year for the knitting industry in Zhangcha, Zhangcha has to accelerate the process of Zhangcha knitting's" regional brand era "by joining the PH Value fashion first reunion. Juan, Secretary of the Party Working Committee of Zhangcha street in Chancheng District of Foshan and director of Chancheng Management Committee of Foshan hi tech Industrial Development Zone, said.

In the N5 Pavilion, Tongxiang has covered 1000 square meters of booths and set up an independent Pavilion in Tongxiang. "This year is the first group to participate in the exhibition. In the future, we will take the PH Value fashion first remittance as one of the main channels of Tongxiang sweater brand promotion and market expansion. Through this important platform, we will make Tongxiang a sweater industry cluster with international influence." Luo Yongliang, director of Tongxiang economic and Information Bureau, said.

In addition, PH Value fashion first exchange has also made innovations in publicity. According to the adjustment of the exhibition location and the actual development, during the exhibition, the organizers set up 3 overseas media rooms to meet the needs of both home and abroad. industry The exhibition and promotion space of enterprises and media has attracted many Chinese and foreign people to focus on the PH Value exhibition.