Humen Creates New Opportunities For Cross Border And Win-Win Cooperation

The nineteenth China (Humen) international fashion trade fair and 2014 Humen fashion week will be held on November 7~10 in Guangdong, Humen, a famous fashion city. After more than 30 years of reform and opening up, and 19 years of persistence in the exhibition, the Humen Trade Fair has advanced the new trend of "transformation and win-win".

Ye Kong, Secretary of the Humen Town Committee, said: through this industry, cross-border integration. Grand meeting We will see a more mature collaboration between the traditional mode and the new e-business. This is also a cross border communication between the cutting-edge fashion lifestyle and the aesthetic way, so that Humen and domestic and foreign entrepreneurs can achieve their dreams and gather wealth.

The introduction of the "Fashion Week" concept for the first time means that the annual China (Humen) International Fashion Fair will gradually change from the "display trade" function to the platform of "fashion publishing and information exchange". The 14 fashion show will truly reflect the general trend of the structural adjustment of Humen's clothing industry.

The fifteenth "Humen Cup" International Youth Design (women's wear) competition finals will again focus on women's wear design at home and abroad, transmitting the forefront of International Women's wear design. China's top ten fashion designer Dong Huaiguang's special conference, E&you2015 and Zimple2015 spring and summer conference will match the fashion week of Humen. The dream of Humen's leading brand "YISHION", which is fashionable, vibrant, free, and personalized, E XUN, "let the woman be 10 years younger", will show the consumption concept of the new generation in T. Singapore Fashion Women's clothing "NEWFOUND New Zealand International" gorgeous performance "oriental elegance". "Eall cz/ Italian Australia" women's fashion will return to the embrace of nature, spirituality and minimalism. The "kapok road" national wind new Tang costume will be painted by hand painted traditional Chinese painting, wax painting art and guzheng Zhuhai, with 4 chapters, namely, the still waters flow deep, the public finds him, Wen Si Xing, and kapok flowers, creating the artistic conception of "big beauty is not declared, and big territory is modest." 4 brands of children's clothing, such as 1+1, Mei Ke Er, G-Brand, and bird tob, will be released in Taiwan, which will show the strong vitality of Humen children's clothing. The theme is "the light of dreams". The second China (Humen) International Children's wear online design competition and the 2014 China tourism clothing and costume design competition once again entered Humen. The Humen textile and clothing school from Humen's local textile and garment school will also hold the "Green brothers Cup" costume design competition during the trade fair to provide a good opportunity for more designers to integrate with enterprises.

This year, the leading e-commerce development in Humen is strong. Not only has the first electricity supplier Festival been held here, but also eight industrial parks have been built. During the trade fair, Humen will continue to cooperate with the Alibaba in conjunction with the offline trade fair to host the second China (Humen) international apparel online trade fair. At the same time, there will also be Humen garment cross border electricity business school enterprise cooperation signing ceremony and cross border business talent field docking meeting, Humen clothing micro mall public beta launch and other activities will set up a platform for electric traders to exchange industry. In addition, Humen traditional clothing enterprises and electric business enterprises docking, autumn winter clothing supply month, electric business elite free open class, prepare for the "double 11" and other activities, will be staged before and after the exhibition, the same time will be landing many high professional forum and lectures, for the industry to exchange wisdom of the feast.

"The 2014 national clothing brand incubation base experience exchange conference" adhering to the theme of "creating brand new advantages and meeting the new market normal", invited representatives from various industrial clusters to gather in Humen, which will promote the substantive docking and cooperation between Humen apparel industry and the national market channels and brands needed to raise the upper and lower sources of idle capital.

It is noteworthy that the the Yellow River group and Dongguan Wu Mo art planning Co., Ltd. jointly create a fashion and art base for clothing and accessories -- "fifth fashion." Art "Dongguan" is committed to the introduction of 100 high quality manufacturing enterprises in Dongguan. With the help of world-class artists' resource base, the artists' works will be linked to the manufacturing industry, creating a cross border fusion of derivatives, allowing art to integrate into the industry, changing the industry with art, and creating a set of clothing and clothing brands. Exhibition hall We should establish a model of combining culture with art and clothing industry to enhance industrial competitiveness and brand value.