Online Supermarket 1 Shop Try Offline Distribution

According to November 5th, shop No. 1 is doing a business of "killing two birds with one stone" by expanding the distributor in the near future. On the one hand, it will expand the volume of direct import business; on the other hand, it will sink the channel and cover two or three cities.

According to the relevant person in charge of shop No. 1, shop No. 1 began trying offline distribution in the second half of this year. The main category is imported direct mining products.

It is worth noting that the distributors of No. 1 shop focus on the chain stores of two or three line cities, such as the Shanxi Midea supermarket chain (mainly distributed in Taiyuan, Datong and other cities).

There is regional subsidence capability.

At present, no less than 100 thousand, which is the two major standard of distributor under line 1.

According to the relevant responsible person,

There are two main functions of offline distribution: first, to meet the purchase needs of regional customers; the two is to increase the volume of purchase, thereby enhancing the bargaining power of imported commodities and obtaining better products and prices.

As regards the size of the distributors below, the 1 shop has not disclosed.

"Because the business launch time is not long, and now the distributor's magnitude is relatively small, but we believe that the future growth of this area is very big."

The person in charge said.

It is understood that

It is a common phenomenon to use the electricity supplier as a distribution channel, but the situation that B2C electricity supplier will sell offline outlets as a distribution channel is relatively rare.

The reverse development of shop No. 1 reflects to some extent the limitation of the electricity supplier's influence ability in the two or three line cities.

This may be another phenomenon that deserves attention.

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Recently, Bain consulting and Italy luxury industry association jointly released the global luxury market survey report.

According to the content, the consumption growth rate of luxury goods market in mainland China was 10% in the first 8 months of 2014, which decreased significantly compared with the same period in 2013.

By the end of 2014, sales of luxury goods in mainland China will reach RMB 117 billion 800 million yuan, down 2% from 2013.

This is the first negative growth since the start of the survey in 2000.

The industry expects that changes in the Chinese market will lead to slower growth in the Asian luxury market.

As a matter of fact, the weakness of luxury brand performance has already come to an early start in the first half of this year.

According to the latest three quarter earnings report released by LV, the world's leading luxury brand, its sales increased by 4% in general, with sales of leather goods increased by 3% and sales of wine and spirits dropped by 7%.

According to Italy's luxury brand Prada (PRADA) released its first half results in September, its overall profit in the first half of this year was 20.6% lower than the same period last year.

In addition, the number of new stores it plans to open this year will also be reduced from 80 to 65.

British luxury brand Burberry (BURBERRY) group just released the first half of this year's financial report shows that although sales increased by 14%, but the year-on-year growth has dropped 5 percentage points; the well-known luxury brand Gucci (GUC-CI) sales fell 3.7% in the first quarter of this year, the two quarter continued to decline 5.7%.

Zhou Ting, President of the Institute of wealth research, said that the main reason for the poor performance of luxury goods in China is the change in consumer demand.

"In the past few years, the rapid growth of luxury goods sales in China has been driven by market demand, and the brand operators have not done any credit.

Nowadays, with the popularity of the Internet, information is becoming more and more pparent. In addition, China's emerging consumer groups are gradually maturing, and their demand for fashionable consumer goods has become more rational.

At this point, the brand operators do not do well in service and pformation, leading to the subdivision and cooling of the luxury goods market.

"The constant cooling of China's luxury goods market has made many big brands lose their confidence in sales in China and have evacuated.

However, in this process, the major brands only focus on the current interest growth point, and do not dig deep market demand.