The First Round Of Commodity Adjustment Of Yinlin General Store Has Finished.
This year's "more than 3" minimum rebate returns customers.
Daniel Chan, CEO of Yintai business group, believes that "the only thing for businesses to change is to change themselves". Yintai business started at Wulin general store, and the change started from Wulin general store. In mid May, the Wulin general store announced a major change, aiming at "72 changes" for customers, completing four steps in three years. 2 months later, the first round of commodity adjustment in Wulin general store has been completed.
After the adjustment, the ABC three Hall of Wulin general store has gathered nearly one thousand fashion trend brands, and the total number of SKU has reached 200 million pieces, which is worth about 40-50 billion. Recently, Wulin general store has launched the 16th anniversary celebration pre purchase activities. According to statistics, in October 27th, pre purchase began to register, and 5000 places were robbed 3000 on that day. As of October 29th, the number of pre purchase applicants was 8000. The pre purchase also expanded the participation of banks, and a total of 7 large banks participated. On the choice of gifts, Wulin general store selects the most popular and highly popular Samsonite star custom shoulder bag as the prepaid gift, worth 1000 yuan.
Wulin general store General manager Yuan Xingfu revealed in the "Twelve flavors" press conference that during the group celebrating period this year, the store will give back the lowest discount to customers in the whole year, which is embodied in the "three most": the largest number of participants, the latest style of participation and the biggest discount.
Best service for customers
The emergence of mobile Internet has accelerated the shift of consumption from "member economy" to "fans economy", and the challenges and opportunities of retail industry coexist. The shopping centers that meet the needs of one stop eating, drinking and playing Tesco demand have sprung up all over the country and are fighting close to department stores. Experience economy "And" commodity economy "concurrence. And Yintai has long been committed to big data driven consumer solutions, deeply rooted in the essence of the Internet -- customer first, insisting on constant adjustment every year to keep customers fresh and adhere to unique positioning.
In addition to further optimizing the pre purchase mode, Wulin general store is committed to providing the best service for customers. According to Yuan Zong, during the group celebrating period this year, the Wulin general store continued to insist on the shuttle bus service. The number of vehicles increased twice as much as that of previous years, reaching 20 vehicles; the platinum card Mercedes Benz shopping shuttle bus service; the convenient home mail service. During the celebration, the Wulin general store was shopping and consumption, and the total amount paid on that day was 2000 yuan.
Man without me has been launched for three years. Adjustment and deployment
In November 16, 1998, the first department store and Hangzhou Wulin store opened in Hangzhou, and Yintai's business, business performance and business innovation capabilities are among the top of China's retail industry. In order to further upgrade the file, in mid May, Yintai Wulin general store announced "three years and four major changes". First step: before November 10, 2014, complete the first round of commodity structure adjustment of A, B and C three stores. The second step: before the end of June 2015, we completed the upgrading and adjustment of the cosmetics and famous costumes on the one or two floor of the A hall, and changed the three image upgrading projects; the third step: before October 30, 2015, we completed the upgrading of the regional environment of the A Pavilion; fourth steps: before the end of May 2016, we completed the A, B, C three museum's repair and adjustment.
After adjustment, some exclusive brands owned by Hangzhou, including 100 unique brands in Zhejiang, and 60 unique brands in the city. In the near future, nearly 1000 brands will be differentiated from the same brands in other similar shopping centers to 5%-15%.
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