9 High Quality Fur For Factory Outlets, Attracting Fashion Crowd
2014, the garment culture and Arts Festival is under way. Some people have noticed that there is a tall building on the west side of the city. The 1-5 floor on the ground is the leather city that has been opened in October 1st this year.
The high quality fur has attracted many fashionable people who pursue the taste of life.
On the morning of 22, the reporter came to the leather town of Kou Kou and found that the shopping environment was entirely shopping mall in Quancheng road. The clothing city official said, the 1-5 layer is the leather city, and the 6-26 floor is the business office room. It is the upgraded version of the clothing city.
Reporter
Be careful
In the leather city of Shandong, there is a big collection of fur, such as the first brand of the fur brand of the wolf in the city, two shops on the third floor of leather city, respectively, selling leather and mink garments.
On the third floor of the first lady's fur line, Ms. Xie explained the selection and maintenance methods of fur for the people who came to buy it. This is a direct store where the factory is set up, and the same fur is 30% cheaper than the ordinary shop.
On the two floor, the mink is pleased with the thousand fur. The general manager of the factory, Ms. Zhao, said that its factory is in Haining. At present, there are stores in Jining, Heze, Binzhou and other shopping malls in Shandong province. During the clothing festival, they have launched many preferential activities, such as scarves, leather slippers, bottoming shirts, etc.
Lu Wen Ya, regional director of GX brand in Shandong, said that they also set up factory outlets in the leather town of Kou Kou.
Manufacturers directly battalion "cut" intermediate links
In the mouth Leather City, the reporters visited every shop face and found that there were many factory shops, such as Mrs. Zhao, Royal Princess, Princess Siya, Italy woodpecker, Ma Tianni, North American Royal Snow Dragon men's clothing, Ming Ming fur, North American fashion, Mrs. Qian Zi, Yuanyang golden mink, Jin Hongbao Lai, Obol, rookie brothers, Yi Weini, Italy Ao Wei costumes, highlights life fur and so on.
"Hundreds of stores in Leather City, more than 95% are factory shops built by manufacturers."
Mr. Wu, director of marketing, said, "in fact, when they inviting business, they will
follow
The principle of multi factory factories is very simple. Now the information and logistics industry is highly developed. Especially with the development of online shopping, it is necessary to cut off all unnecessary intermediate links and reduce the cost and expenses, so that the market competitiveness can be achieved.
According to the disclosure, compared with the fur shop opened by the agents, the factory store price should be at least 30% cheaper.
"Price advantage is only one of them. The most important thing is that the new fur can enter Ji'nan as fast as possible."
Mr. Wu said that fur manufacturers had hired international designers, and some factory store managers said that the fur of their shop would be only a week behind the latest international design.
Abandon Haining mode and sell in summer. silk
What advantages do you have in Haining city? Mr. Wu said that most leather cities use the mode of the city, that is, the leather city is located in the non core business circle, or the suburbs, and the passenger flow is mainly purchased by tourists in front of the bus. The cost is very high.
Mr. Wu said that God owes every celebrity a piece of fur, and the leather city is to make Ji'nan famous brand fur selling city. Their target consumer group is the consumers who are in the neighborhood of an hour, and believe that they will succeed through the mature business circle.
In addition, relying on the advantages of Kou Kou Garment City, the Yexing leather city will sell fine women's clothing and Hangzhou silk in the summer, make full use of the venues, reduce the rental expenses of merchants in disguise, and the price of fur will also decline, and ultimately consumers will be benefited.
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