Dongguan Retail Enterprises Seek To Change Through Multiple Channels

Recently,

Local supermarket Jiarong SPAR told reporters that by the end of this year, more than 10 new stores planned to sign 11 new projects, and will test the new format of water, create "Jiarong baby" brand, and enter the field of maternal and infant products retail.

In fact, other retail businesses in Dongguan are also constantly making strategic arrangements. Carrefour in Dongguan is pushing the "customized" differentiated operation on products, while Parke is constantly seeking "new alliances" in the Dongguan.

Refining strategy to deepen the market

According to the economic data released by the National Bureau of statistics this month, in the first three quarters, the retail sales volume of the whole country was 18238 billion yuan, an increase of 49.9% over the same period last year.

Behind this bright growth rate is the sustained efforts of the electricity supplier format.

Compared with online retailing, physical retailing is not optimistic. According to the statistics of the China National Business Information Center, the retail sales of 100 major major retailers in the first three quarters of 2014 decreased by 0.1% compared with the same period in the first half of this year. The decline was narrowed by 0.1 percentage points compared with the first half of the year.

The environment is not good enough, and the pressure of retail business in Dongguan is also increasing.

From last year and the first half of this year, the retail industry in Dongguan has obviously slowed down.

However, although the situation is not optimistic, Dongguan retail enterprises have made great efforts in fining.

One of the biggest highlights of retail sales this year is upgrading.

Large chain supermarkets in Dongguan have opened new stores in recent years. It is quite common for small shops to be renovated. However, the upgrading and upgrading of shops are rare. However, this year, many supermarket chains have invested heavily in pforming old stores to attract tourists.

Carrefour century shop manager Li Shousui told reporters that around July this year, the store carried out a large-scale renovation and renovation, investing tens of millions of dollars, "this is the first large-scale pformation of Carrefour's first store in Dongguan since 1998.

In fact, at the beginning of this year, Jiarong SPAR supermarket also upgraded its MALL store in Southern China, made a large-scale adjustment in the pattern of the store, and made great adjustments to the brand.

It is noteworthy that, in the overall performance of the supermarket industry downturn, Dongguan Jiarong SPAR in the second half of the year seems to become the retail industry's "dark horse", still busy horse enclosure.

"From the second half of this year, we are expanding against the market and actively looking for new opportunities to seek sales growth and seize market share."

Mr. Lu, director of Dongguan Jiarong SPAR, told reporters that Jiarong SPAR has been stable in the past six months, and has opened 4 new stores this year. In addition to continuing to upgrade the quality of its original store, there are more than 10 new store plans at the end of the year. In addition, 11 new projects have been signed, and the pace of distribution is quite fast.

Mr. Lu told reporters that in March this year, Jiarong SPAR was awarded the title of "the top ten chain enterprises in Guangdong".

In April,

The "2013 China fast moving consumer goods chain top 100" list was released in the 40 place and the second time on the list.

"The company plans to add 200 stores in the next 3 years, and continue to aim at the strategic layout of the Pearl River Delta as the core and radiate the whole province to the whole country."

For the retail industry, in addition to constantly opening stores and upgrading the original stores, in the economic downturn, it is a good idea to create innovative formats or to combine strong forces.

Not long ago, Bai Jia supermarket dropped a son in Changan. The focus of attention is that it is hand in hand with Vanke, one of the leading real estate companies, with the new format of "super square".

"Business development can never be driven solely by individual merchants. From the successful examples of Songshan Lake, Houjie and Tangxia Vanke Life Plaza, we saw business opportunities and saw potential."

Jian Lihong, managing director of PARKnSHOP Greater China, admitted that the admission of Parke to Changan not only valued Changan's economic development, but also had confidence in Vanke Group. "They have a scientific and rigorous study and analysis of the development trend of the whole business and the definition of the consumer group."

In fact, this kind of "marriage" is not the first time. At the beginning of this year, Songshan Lake shop was also working hand in hand with Vanke Plaza.

The most impressive thing is the "marriage" between the Xicheng building and the Dongguan Tian He department store. This cooperation has obviously promoted the popularity of the city. Today, this combination is still the landmark business of Guancheng shopping.

Apart from "alliances" to enhance competitiveness, innovative formats are also commonly used strategies in the retail industry.

Reporters learned that, in response to the pformation of the retail industry, Jiarong SPAR took the 170 square meter life supermarket as the focus of its future development to serve the densely populated areas such as business district, office buildings and communities.

It is reported that Jiarong SPAR has completed the theoretical planning of the entire pformation and development, including the standards of VI, store establishment and operation, and plans to open 10 new branches by the end of this year.

In addition, Jiarong SPAR will also test the new format of water, create the brand of "Jiarong baby", and enter the field of maternal and infant products retail.

The responsible person said that "Jiarong baby" will use the exclusive store or shop in the shop mode, set up physical stores, comprehensive childcare services as a whole, mainly engaged in children under 14 years of age and prospective mothers full range of maternal and child products, committed to provide one-stop shopping and full value-added services for children and mothers, to create the most advanced professional child care products retail supermarket.

"The first independent store will be located in Xinghe city next month. During the year, it will also be opened in the stores in central hall, Gao Gao, Dalang, Changping, Dongtai and Tangxia stores."

"With the adjustment of China's economic structure, the growth of the retail industry which has been slowing down for a long time will face unprecedented pformation."

Mr. Lu believes that the entire industry pformation of China's retail industry in the next 3 to 5 years will have a significant impact on the development of the industry in the next 10 to 15 years.

The blind expansion period of foreign supermarkets has passed and entered a round of adjustment. If local supermarkets can seize the opportunity, they will have an opportunity for development.