Amazon China Double Eleven Big International Cards

China's "double eleven" coincides with the sale and promotion period of the November Halloween and December Christmas season. So, in this busy and hot November online shopping season, the online shopping people who are busy with their orders in front of computers often sigh, why can we only sigh and sigh for so many excellent products abroad?

Fortunately, as more and more big business providers set foot in the potential market of Hai Tao, double eleven's "regret" is being remedied step by step.

Starting from the double eleven in 2014, the online shopping community can become a "sea scout" person because of Amazon's direct mail service in China and the "offshore purchase" service. It is enjoying the best quality of the world with the world. The carnival of double eleven has entered a new era.

"Love hate" Hai Tao

The rise of Hai Tao in China is closely related to the high price of imported goods in China.

More and more consumers are pursuing high quality international goods. On some foreign shopping websites, some goods cost less than half of the domestic price. Some goods even with international freight, the total cost is cheaper than domestic.

According to the monitoring data of EnfoDesk Analysys think tank, from 2010 to 2013, China's overseas shopping pactions increased from about 10000000000 yuan to more than 70 billion yuan. In 2013, the scale of China's online shopping market was over 80 billion yuan, the growth rate was 75%.

According to the data from China Electronic Commerce Research Center, the scale of "Hai Tao nationality" in mainland China has reached 18 million in 2013.

It is predicted that by 2018, the number of "Hai Tao nationality" in China will reach 35 million 600 thousand, and the scale of "Hai Tao" will reach 1 trillion yuan.

According to the foresight Industry Research Institute, the domestic electricity supplier industry has entered a period of rapid development. In the next three years, the growth rate of cross-border e-commerce in China is expected to reach 28%.

Such an attractive market and valuable consumer groups, "Hai Tao" market has become a new target cake for electric business enterprises, prompting them to develop in this field, hoping to get a share from the huge volume of pactions.

Especially in August of this year, the cooperation between Amazon and the free trade zone pushed the heat of the market to a new height.

For the "Hai Tao race", it is a gospel for the domestic regular business operators to enter the sea business.

Because people who have experienced the experience of Hai Tao know that although haotao has the advantage of high cost performance, the "fake" problem still puzzles consumers and the whole industry.

In particular, many consumers who wish to join the army are concerned about the quality of their products.

Therefore, a simple price war can no longer capture smart consumers.

Language barrier is also a challenge that the sea tribe needs to face.

In the case of language barriers, shopping time is often several times longer than that of Chinese websites, and it also challenges all kinds of contacts after sale.

Let Hai Tao family "hundred claw heart" and the need for patient cross border pport, the third party pport process is complex, long time.

Finally, after-sales service is a difficult problem.

It is not without sale, but because of cross border pactions, the two sides of the paction are under different regulatory environment, so the after-sale service rights are difficult to achieve.

Even though most overseas shopping websites offer replacement service, most domestic consumers give up replacement because of long time and high freight rates.

Hai Tao consumers often encounter problems such as language barriers and jet lag when safeguarding their rights, which makes them more difficult to safeguard their rights.

Amazon China "international brand" sniper "11. 11"

The problems and needs of consumers are opportunities for businesses.

It is also precisely because of this, in this round of electricity supplier PK Hai Tao battle, no longer a simple "price war" can win the market and capture consumers.

Cross border electricity providers need to have strong commodity organization and sourcing capabilities, strong logistics capabilities and bargaining power overseas, and Amazon has a stronger advantage in this regard than domestic B2C brands.

Amazon China recently announced that this year's "11. 11" will play the leading role in international brands. As a self operated e-commerce platform with the largest international brand selection, Amazon China will join hands with more than 300 internationally renowned brands to bring real quality and exclusive benefits to consumers.

At the same time, from now on, Amazon has launched six major overseas websites, direct mail to China's services, and consumers can enjoy about 80 million international products from Amazon, USA, Germany, Spain, France, Britain and Italy.

Amazon is committed to becoming the most trusted online shopping platform.

The six overseas websites, which are about 80 million international items, are directly sent to China, including 25 million selected products from the US Amazon, 12 million selected products from Amazon in Germany and Amazon in Spain, 10 million selected products from Amazon in France and Amazon in Britain, and about 8000000 selected products from Italy.

The category of direct mail is the most distinctive product of every site and loved by Chinese consumers.

Clothing, mother and baby, nutrition health and personal care, etc., and overseas websites homogeneity, supporting UnionPay payment and RMB settlement.

Amazon overseas direct mail can help consumers quickly handle customs clearance, and provide three kinds of (standard, fast, express) optional distribution services.

Recently, Amazon has greatly reduced the international freight rate of direct mail to China and reduced the delivery time of direct mail. The average delivery time is shortened to 9-12 working days, and the fastest three days can be served to consumers.

In order to enable more consumers to carry out "offshore purchase" and enjoy the pleasure of sea fishing, Amazon China will start trial operation during the "11. 11" period.

China's "offshore outsourcing" service.

When consumers log on to Amazon's China website, some consumers will have the opportunity to visit the "offshore outsourcing" store, buy the original products of the US Amazon, enjoy the price that is synchronized with the US, experience the whole Chinese localized purchase method and have local after-sales support.

The store concentrates on the selected products of Amazon China based on its domestic consumers' preferences on Amazon's US website, including clothing, footwear, mother and baby, beauty makeup, nutrition, personal care, outdoor and sports.

This series of new initiatives represents an important step forward in Amazon's promotion of China's international brand strategy.

The introduction of high-quality international products and "Hai Tao" will be one of the main directions for Amazon to break through the domestic electricity supplier market in the future. It is also one of the most powerful competitive advantages of Amazon China in the domestic electricity supplier market.

The electricity business community believes that from 2014 to 2015 will be the key year for the layout of overseas businesses. If 2014 is a time point for card location, "double 11" is the first direct trial site of this round of "card warfare".

For e-commerce enterprises, the layout of overseas electricity providers is not a day's work.

Some electric providers have introduced international brands, but the number of selected products is limited. In the short term, the products are difficult to enrich, and there is no experience in overseas operation of e-commerce enterprises. It takes a long time to organize goods, bargaining, logistics and so on.

Obviously, in this round of "card wars", Amazon has obvious advantages.

Amazon, which has been making steady progress in China, has leveraged the resources and advantages of the whole world, and has shown a "international brand" so as to make the whole business sector look at it. It has exclaimed "Amazon China's counterattack moment" is coming. It is also said that this global electricity giant finally grasped the rules of China's game.

Ge Daoyuan, President of Amazon China, said, "this series of new initiatives represents our commitment to further deepen our commitment to Chinese consumers, constantly introducing high-quality international brand products, and forging quality life for Chinese consumers.

China is one of the most potential markets of Amazon. In the future, Amazon China will continue to provide quality shopping experience to consumers through the rich selection of products and convenient and fast services, and create a trustworthy online shopping platform for the whole category.

People who have long been engaged in electricity in Germany are saying that this year's double eleven is indeed the best counter attack point in Amazon China.

In the past years, the price of eleven double exposed, dark rise, slow logistics, explosion of warehouse and sharp increase in quality complaints caused more online shopping people to turn their attention to Hai Tao.

However, since Amazon has announced some strategic layout of Hai Tao this year, he has realized that regularized electricity suppliers are the first choice for consumers. Besides, Amazon also has global brand resources.

He believes that the ultimate goal of Amazonian China is to be a real world department store. Chinese consumers are willing to buy universal goods and enjoy high quality prices that are consistent with foreign countries. There will be no so-called "sea" concept at that time.

All of this indicates that the sea scouring industry and the electricity supplier industry will set off a new wave.

In Amazon's view, with the gradual disintegration of global information channels, consumers' "shopping cart" will no longer be confined to a particular region or country, but will choose products from all over the world.

What Amazon China has to do is to build bridges between many partners and consumers, offering a wide range of product choices, competitive prices, clear product descriptions, convenient shopping methods, quality distribution services and secure after-sale services, so that consumers can enjoy the global department stores.

Amazon will also continue to make full use of its international advantages and local operation experience to bring innovative shopping experience to Chinese consumers.