Shopping Mall "Counterattack" Advance Promotion "Interception" Double 11

Reporters visited Wanda Department store, Asia Europe commercial building, Guo Fang Department store and other shopping malls found that facing the menacing of electricity consumer carnival, the local entity shopping mall no longer "swallow up", in order not to lose the electricity supplier's discount strength, to prepare for the battle of "double 11".

Last year's "double 11" hero Tmall made the first sale of trading volume breaking 6 billion of the amazing sales results.

Tmall has revealed that the number of shortlisted businesses for this year's "double 11" has exceeded 27 thousand, and its business category covers clothing, daily necessities, home furnishing, home textiles, 3C digital and other industries, and even large items such as real estate group buying, car test drive and so on.

Although Tmall did not publicize the concept of "double 11" in 50 percent off this year, but after last year's craziness, netizens knew how to go 50 percent off.

Department stores, home furnishing textiles, clothing, electrical appliances, 3C products, food and other different categories of rush goods discount intensity is around 50 percent off, the number of supply is less than hundreds, tens of thousands.

Jingdong, suning.com, Gome's Internet Bank and so on have also launched super low price promotion.

In addition to not losing the big discount activities of the electricity supplier, many shopping malls have gathered the popularity before the arrival of the "double 11" and have shown the "killer" of the "heavyweight".

Many consumers told reporters that the activity of shopping malls has become more and more popular recently. Some commodities can be balanced with the price of the Internet after the intensity of activities, and even there will be surprises at low prices.

The reporter consulted each businessman and got the affirmative reply from most businesses. The intensity of this year's activity is "the greatest strength in recent years".

Wanda Department, which opened last week, can be seen as aggressive. Many Lanzhou people laugh at it. "Last weekend, half of Lanzhou people were in Wanda!" enough to see its popularity.

The heat of the opening has not yet subsided. This weekend, on the 2 th of October 31st -11, Wanda Plaza has launched a large-scale promotion of 72 hours of carnival with "100 shops and celebrating the whole nation". The new products of autumn and winter are 5 fold, and the restaurant is 5-7 fold.

At the same time, Fang Fang Department store, located in another commercial center of Lanzhou, has launched a considerable promotion through the name of "Halloween". The whole hall is full of 99 100/60/40, high score points and a series of activities.

Reporters learned that, in view of the current discount entity stores and quality assurance of goods, consumers still prefer physical stores.

"Although the products on Taobao are cheaper, they can only see pictures, and the quality of the goods they receive is difficult to guarantee. I still value the discount of the physical stores."

Citizen Liu said.

Insiders told reporters that nowadays consumers are gradually returning from online shopping to rational physical shopping.

After all, the real shopping experience of shopping malls, the convenience of on-site pick-up, the convenience of goods pfer and other advantages are not available to the electricity supplier.

"If the store can discount the discount rate to a higher level, I would like to go shopping more. Besides the price, the shopping mall has a sense of experience."

Customers Miss Zhang said that she had been obsessed with online shopping, and had to wear it home for one or two times.

If there are quality problems, it will be more convenient to replace them than to store them.

During the visit, many online shopping fans also said that as long as the physical store could lower its stance and increase its sales promotion efforts, it would certainly be willing to shop online, and it could also avoid losing goods because of express delivery.