R-Me Brand Designer Mr. Sahu.

R-Me, a young brand, launched its first shoe series in spring and summer in 2013.

But behind it, there is a deep accumulation of fashion, which is the founder and designer, Mr. Ajoy Sahu.

In addition, R-Me brand and Mr. Sahu have many curious places, one overseas.

Set up their brand in Guangzhou, China. A shoe made by poppy Logo shoes is also sexy and sexy. Where does the harmony come from?

With this doubt, during the fashion week of Shanghai, Mr. Sahu, who came to Shanghai to promote the brand, was interviewed.

The slogan of the brand is very important. For the first time, I remember the phrase "See me, love me, need me" when I contacted R-Me.

So he first asked Mr. Sahu his understanding of this sentence.

He said lightly that as long as customers saw R-Me's products, he could see his design.

Seeing everything about R-Me will naturally like it, which is a logical thing.

In the same way, such a Slogan is not only on the top, but also helps people to recognize the brand.

When Mr. Sahu heard "See me, love me, need me, R-Me", it seemed to hear a poem, which started from the beginning, and R-Me was as natural as it was in front of everyone.

At the beginning of a brand, he laid down his body and put aside his distractions and devoted himself to the design. Mr. Sahu thought it all came from his better observation and understanding, and had a more vivid cognition of the future development.

In his design, he always seeks new changes, and most of the time he is willing to design comfortable works, so that their physical and mental pleasure and satisfaction, so that they will naturally get their approval and support.

I think that as a designer of women's shoes, we need to have a better understanding of women than women.

But Mr. Sahu once again "naturally" made me feel different from other designers' determination and persistence.

Mr. Sahu

Ability can be directly pformed into "productivity", which can be seen from the story behind each pair of shoes named after a woman.

Modern women have reached a very high level because of their social environment and their demands. Their personality is also very vivid. So their lives observed by Mr. Sahu have a great influence on his design concept.

He hoped that every pair of shoes designed could be given different meanings, as if they were hidden behind different characters and different looks.

In this way, each pair of shoes will have their unique existence value and different functional orientation.

Although these connotations can not be seen directly, they are expressed, but I think Mr. Sahu hopes to design his shoes, whether they are ballet shoes or high-heeled shoes, can rediscover the distinctive personality of ladies.

Through observation, Mr. Sahu can design many "beautiful products", which is undoubtedly a talent and a rare self knowledge.

He knows what he can do, what he can do and what he can bring to the woman.

He did not follow and change much, including the positioning of the R-Me brand.

He does not think that R-Me brand is a brand that is in the most sophisticated and fashion trend in fashion circles.

Most of the products launched by R-Me are classic styles. Although designers will study the design of shoes with innovative and critical eyes, what customers feel is a pair of concrete, real comfortable and beautiful R-Me shoes. Although such a "beauty" is different from one another, it is obvious that Mr. Sahu is quite proficient in the brand and in place.

At the same time, he is quite satisfied with his current design and dissemination of "beauty". He affirms his design and brand. He is also interested in continuing to immerse himself in the design of shoes.

As I was preparing for the preliminary interview, I noticed that Mr. Sahu said in his brand anniversary party that the strong are always able to survive, though sometimes they feel weak.

I seldom see a professional who is in fashion circles so sentimental, and also very curious about the designer who has gone to many countries and has made many outstanding designs for many brands. So I asked him to confirm the meaning of this sentence.

Mr. Sahu still takes the lead in his past more than 40 years of life and more than 20 years of design career.

He said that the works of designers as creative people, including him, will inevitably be criticized or criticized by others. When he comes to today's position and gets his achievements, he will still have many criticisms. But on the contrary, it requires him to exercise enough strong heart to deal with these doubts. As he has said, he constantly forges his tough attitude and determination through constant efforts and efforts to usher in such a bright future today.

His character seems to be sensitive, warm and tough, so you can see that the design of R-Me is also full of personality attitude different from other shoe brands.

Mr. Sahu thinks that his personality is one of the decisive factors in his design. His character encourages him to think more deeply about customers' thoughts.

Because the designer's work is not only the designer's "one-man show", but also needs to think about the original intention and desire of the customer, and think about the specific problems of where the product will be sold.

Mr. Sahu thinks this is the difference between a designer and an artist. He is an artist, but more often than not, he will position himself as "designer", because what he needs to do more is to show good works of art to the world, not only to show his individuality unscrupulously.

Although the shoes of R-Me look very similar, but there is a deeper connotation of Mr. Sahu's personality.

Mr. Sahu said that everyone can imagine that there is always a "leather Fairy" who is still more than a fairy in the shoes. If you wear it, you can change it. It can help everyone to show their individuality, and it will be more comfortable to wear.

And that's exactly what he chose to design shoes.

An interesting metaphor not only reveals the other side of Mr. Sahu's personality, but also enables people to understand the charm and value of R-Me design at once.

I think Mr. Sahu can clearly explain the subtle relationship between him and his shoe design, not only because he walks all the way, from the Prada Sport red line series to the Terra Plana's many environmental contributions, but also people's affirmation of the feedback from his design, though the doubt is unavoidable in the process, but Mr. Sahu even cherished people's recognition of his satisfaction in design, which is also a driving force for him to keep moving forward.

Speaking of Mr. Sahu and his R-Me brand, "made in China" is a very meaningful topic.

Mr. Sahu said he had worked with China for more than ten years.

From his work in Italy, Spain and Portugal to the present in China, he has come to realize that China really has the ability to become "the world's first".

In Guangzhou, he spends a lot of time in factories trying to make good products.

He insisted that the quality of R-Me produced in China is not inferior to that produced in Europe and America.

Although some people may now feel that "made in China" means "useless garbage", but he feels that everything needs to be taken slowly and needs more effort to control the operation and details of the factory.

If we insist on doing so, we will eventually make "made in China" a product that everyone recognised.

Mr. Sahu also stressed that he believed that making shoes for R-Me in China is a great opportunity for brands to become high-end luxury brands.

"Made in China" is something that Mr. Sahu feels proud of. Such persistence and conviction will surely give a lot of confidence to many people who are fighting their own fashion industry in China's vast market.

At the same time, Mr. Sahu also mentioned that the past Chinese fashion industry was often regarded as a "Shanzhai" industry, but with the continuous development and amendment, China's fashion industry gradually formed its own characteristics.

Including his Showroom exhibition during the fashion week in Shanghai, he felt very happy and optimistic about everything around him. Besides hoping that the brand could get more cognition and promotion with this platform, he also saw many innovations and changes of Chinese light designers.

He feels that the development of China's fashion industry is bound to form its own unique style in this way.

Mr. Sahu, who lives and works in Guangzhou, thinks this is a lucky thing for him. In one detail, he thinks Guangzhou is the only city in China that has high acceptance of different languages. Cantonese and Putonghua are very popular.

This gave him more opportunities to learn about different languages, just like Guangzhou has brought food from all over China.

For a foreigner, such differences will enable him to understand the difference between China and other parts of the world.

In Guangzhou, he also has more opportunities to work with new generation of young people. China and Guangzhou have given him a great platform to carry out his career.

He always said, "I lost myself in China, but I found myself in China". Such a process has made Mr. Sahu feel that he has gained a lot of spiritual wealth from Guangzhou and China.

Finally, when asked about Mr. Sahu's brand development prospects in China and his expectations for China's fashion industry, his answer is not so much an international view, but rather a genuine look at the future development of Chinese fashion.

He hoped that the development of R-Me in China could have a greater impact on the world and form a standardized design process in the fashion industry, not the designers themselves.

As a result, China will gradually become a center of the global fashion industry.

China has many brands of factories and independent designers.

More courage and boundless potential for trying to change, and the power of Chinese consumers should not be underestimated.

The combination of various factors makes him feel that China can become the leading force in Asia as a whole.

Because in the past ten years, China has stepped out of an amazing step, so Mr. Sahu is bold in thinking that from the development trend of the global fashion industry, China can guide the design trend and become a fashionable weathervane.

To himself, Guangzhou is already very large. He said humbly that he had only learned 5%.

So looking at such a huge market in China, his understanding is far from enough. There is still a lot of room for him to go.