The Essence Of Commodities Is The Future Goal Of Yintai Wulin General Store.

Recently, Yintai Wulin general store announced that the 16th anniversary celebration purchase activity was officially launched. According to statistics, in October 27th, pre purchase began to register, and 5000 places were robbed 3000 on that day. As of October 29th, the number of pre purchase applicants was 8000. The pre purchase also expanded the participation of banks, and a total of 7 large banks participated.

"Pre purchase is more than we can imagine. Yesterday was the first day that gold and platinum cards were purchased, and the highest customer bought 350 thousand prepaid cards. VIP customers are very helpful to our sales. Our total sales of more than 60% are contributed by VIP. " Yuan Xingfu said.

Of course, for this year's Pre purchase Yintai still worked hard. In addition to further optimizing the pre purchase mode, in terms of gift selection, Yintai chooses the most popular and well known brand name Samsonite shoulder bag as the pre purchase gift, worth 1000 yuan. There are silver ingots with investment value.

"The 16th anniversary anniversary hopes that customers will enjoy the lowest discount in the whole year. We have prepared one thousand fashion brands, 400 thousand SKU, and each SKU has prepared 5-8 times of inventory. The total number of SKU has reached about 2000000 SKU, and the turnover is worth 40-50 billion RMB in accordance with the tag value. We guarantee 3 core: 1, the best and the latest products, and accept customer complaints; 2, the lowest discount; 3, give customers the best service. "

In addition, according to Yuan Xingfu, during the group celebrating period, the Wulin general store continued to insist on the bus shuttle service. The number of vehicles increased twice as much as that of previous years, reaching 20. Mercedes Benz special car took platinum gold card customer service; convenient home mail service; shopping during the shopping season, the total amount paid on the day was 2000 yuan, and the clothing and footwear products purchased could enjoy the post office service. In addition, Yintai promotes green travel, works with Hangzhou metro, and sends 10 thousand subway cards free of charge, and VIP card scores can also be used to change trains.

Yuan Xingfu gave his goal for this year's sales forecast. "Our strategic goal is sales of 400 million, and the sales target is 200 million."

In Yuan Xingfu's view, the core competitiveness is the business and commodity structure can not be copied in the short term. Yuan Xingfu spent 10 days visiting many famous department stores in Japan this year, but what impressed him most is the star store, which is about 100 thousand square meters. "The star sale of Tokyo is about 16 billion yuan in 2013, and no competitor can be found in the whole of Japan and even in Japan. Its core competitiveness is the essence of commodities and the most fashionable commodity structure. This is also the direction for the future of Yinlin Yintai."

So, for further File upgrade To do a good job in commodity nature, in mid May, Yintai Wulin general store announced the "three years, four major changes." First step: before November 10, 2014, complete the first round of commodity structure adjustment of A, B and C three stores. The second step: before the end of June 2015, we completed the upgrading and adjustment of the cosmetics and famous costumes on the one or two floor of the A hall, and changed the three image upgrading projects; the third step: before October 30, 2015, we completed the upgrading of the regional environment of the A Pavilion; fourth steps: before the end of May 2016, we completed the A, B, C three museum's repair and adjustment.

The size of traditional department stores is limited, so they can not display more products. "In the field of O2O, we have been constantly groping for it. At present, Yintai Wulin general store has 400 thousand SKU. Our goal in the future is to build an online platform that will encourage customers to buy online and become the second largest selling platform.

Yuan Xingfu said, "that's quite the case. Yintai Wulin general store The expanded version is completely different from vip.com's model. At that time, we will have more than 1 million SKU and will publish relevant information by the end of this year.

At the end of the interview, Yuan Xingfu pointed out his view on the current situation of China's department stores. "Traditional department stores are still promising, and there are 6-7 Japanese department stores with annual sales of more than 10 billion, but none of China has reached one. China's department stores have created too many miracles, but they have taken the first step in the essence of commodities. At present, the sense of crisis of department stores is very strong, which requires us to pursue and change constantly. What we do today is to bury the seeds. If we do not rush to bury the seeds today, we will not have the chance to germinate tomorrow.