Secret Tmall Double Eleven Sea Amoy New Mode To Optimize Logistics And Receive Goods More Quickly

Double eleven this year.

Vigorously develop the global business.

Domestic consumers through Tmall international can directly "Hai Tao" international first-line brand, and enjoy double discount in the eleven period.

As of November 4th, Tmall's international scheduled trading volume of over a million single explosive products has reached 29.

It is understood that Kirkland, the first health brand in the US, sold 90 tons of Tmall nuts at Tmall international. It became the first single product sold over millions of dollars - a barrel of nuts of 18cm and 80 thousand barrels of up to 32 The Empire State Building heights.

Overseas "sharp cargo" has entered the warehouse.

Among Tmall's most popular "exploding products", the most unexpected products were Japanese Reveur no silicon shampoo, Korean pobling cleanser and Japanese flower king steam eye mask, which sold more than 3.4 barrels, 27 thousand and 16 thousand respectively.

In addition, the iRobot wiping robot, which has been rapidly increasing in North America in recent two years, is now gradually accepted by the majority of Chinese consumers, who sold several thousand in the double eleven pre-sale.

Of course, the highest volume of goods sold in history is still the most popular among consumers. For example, the Anglo American health foods such as fish oil and VC capsules for the elderly are always sold.

Imported milk powder is also essential for the purchase of young mothers. Brands from Germany, Holland, Australia and New Zealand are most popular.

Japanese sanitary napkins and diapers are also popular among certain groups of people.

According to Tmall international data, Japan's flower paper diapers sold more than 1.5 million bags in a few days.

In addition, influenced by the "idol drama" and "Korean invasion", girls are more inclined to choose the overseas direct purchase place for cosmetics.

There is a distinction between Tmall and its comprehensive platform. Tmall international is a professional sea scouring platform to buy overseas brand services for Chinese consumers and introduce the most popular imported products from the world.

Although there are various platforms selling and purchasing overseas goods in China, there are many problems such as limited commodity types and incomplete information.

Tmall international is trying to change this situation by expanding the best products in the world and expanding the category to bring more choices to consumers.

Reporters in Hangzhou Xiasha bonded warehouse visit to see, a box of boxes from Germany, the United Kingdom, Holland famous imported brand milk powder has been stacked in the warehouse, both sides from Japan and South Korea.

Diapers, sanitary napkins, and all kinds of seasonings from Southeast Asia.

Hangzhou customs revealed that during the double 11 period, nearly 700 thousand single cross border goods will be sent from here to consumers across the country.

Hangzhou Xiasha bonded warehouse area is about 13 thousand square meters.

Reporters at the scene saw that the goods on the first floor came from Tmall international.

At present, there are about 6000 orders per day from the bonded warehouse. It is estimated that 60 million yuan will be sent to the warehouse in the next few days.

Optimizing logistics and receiving goods more quickly

Costco, the second largest retailer in the United States, opened its official flagship store in Tmall international in October 12th, and sold 115 thousand pieces only in early November.

Tmall international staff revealed that such a powerful Chinese purchasing power really surprised the Americans. Costco did not expect that it would be sold out quickly and was urgently replenishing the goods for emergencies.

In order to win more concessions for consumers, Tmall international is also right.

Optimization was carried out.

Zhang Zhu, an expert in Tmall's international import business, said, "entering the bonded area is the best way. From the point of pport cost, the cost of using marine containers and airplanes is totally different."

Take Cranberry as an example. If the goods are directly pported from the United States by air, the cost is 10 yuan per kilogram. For ordinary consumers, such cross border logistics costs are too expensive.

Shipping by sea container, each container 15 tons only cost 1200 yuan (about 7440 yuan), equivalent to only 0.5 yuan per kilogram freight, the price is 20 of the air freight.

This year's double eleven, due to the very high proportion of pre-sale, 80%-90%'s overseas orders are expected to adopt a bonded warehousing mode.

Tmall international introduced that the pre-sale mode can effectively improve the supply chain.

During the double eleven period, Tmall international can forecast the demand of consumers through the analysis of big data in advance through the pre-sale, so as to make the quantity of stock.

The pre-sale mode not only saves pportation costs, but also estimates the pre-sale data in advance to achieve accurate replenishment.

In addition, in the pre packaging and delivery links, we can also fully prepare for the smooth delivery during the peak period of package.

It is understood that Tmall international tens of thousands of overseas goods will be packaged ahead of schedule, and so on, after double 11 consumers pay the final payment, they can directly place orders and deliver goods. They can also coordinate the delivery destination cities with warehouse and express delivery in advance, which will relieve the pressure on the delivery of double 11 packages.

For consumers, the traditional sea cleaning mode, from orders, pshipment, customs clearance, domestic delivery to the final goods, often takes one or two months or even longer.

Through the joint development of Tmall international and customs departments, the whole process will be shortened to a week or even shorter.

Zhang Zhu told reporters, "if the past non sale mode, and packaging and order, it is too late.

In the past, consumers may have to wait for a week at home, but now the payment may only take 3-5 days to get the goods, which will bring new experiences to consumers.