Smart Home "Soft And Hard Platform" Alliance Tide Or Now

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Xiaobian network to introduce the smart home "soft and hard platform" alliance tide or now.

Electric appliances that can be operated remotely by mobile phones outside the house can be used to calculate the power consumption of each interface and produce the socket for statistical reports.

The prospect of intelligent home furnishings is very attractive. Even the Tencent has begun to show strong interest in this market.

Last week, the Tencent global partnership conference was held in Boao, Hainan. The "QQ IOT" intelligent hardware open platform was officially launched. In the future, it will focus on the three aspects of connecting applications, intelligent hardware and offline services, and build an intelligent hardware ecosystem based on social networking.

In fact, intelligent hardware and the most core smart home industry have long been regarded as the next outlet in the field of science and technology.

Before the Tencent, foreign countries such as Goolge, apple and Samsung began to deploy through capital acquisition, platform building and other strategies.

And at home, whether it is Ali, Baidu, Jingdong, millet, represented by Internet Co, or Haier, Mei, etc., represented by traditional household electrical appliances companies, and countless startups, shell, Broadlink and so on also want to get a slice of the cake.

As the problem arises, will Tencent playing the "platform" brand get the favor of developers and traditional home manufacturers?

Competition between platforms

Driven by technologies such as Internet of things and cloud computing, mainstream smart home technologies such as power line carrier communication, WiFi and ZigBee have been relatively mature.

Smart home has been at the critical point of market introduction and growth period.

According to the agency estimates, by 2018, the scale of China's smart home market will reach 139 billion 600 million yuan, accounting for about 32% of the total global scale, and the relevant equipment enterprises will meet development opportunities.

Just like this "draught" let Tencent believe that the next opportunity for the open platform is in terms of hardware.

"Tencent's approach is to cooperate with all hardware vendors to rapidly cover hardware to 800 million QQ active users and 400 million WeChat users, including 100 million of the daily distribution of application treasure."

Hou Xiaonan, deputy general manager of Tencent open platform and mobile application platform, said that through these channels, not only can we distribute software products, but we can also sell hardware through this channel.

Through massive coverage, then the sale of partner hardware and corresponding software distribution problems are solved.

Based on the "interest" of Tencent's massive users, the first partners of the "QQ IOT" hardware open platform include Konka, Intel, NXP, American Broadcom, Feng Tang Union, Kang Kang blood pressure and many other well-known domestic and foreign hardware manufacturers, which span traditional hardware, smart home, wearable devices, intelligent vehicle, health equipment and other fields. Intel will cooperate with Tencent in smart home and launch intelligent home gateway solutions.

According to the plan, Tencent will help more than 1000 Internet traditional partners to carry out Internet pformation in the next three years, and provide 2 billion yuan support for Internet hardware development partners.

But in fact, Tencent is the latecomer of platform strategy, whether Baidu or not.

Jingdong or Haier, they all say open interfaces.

It is the ultimate goal of every company to establish an open platform and integrate the rivers and lakes.

Smart home is not only a competition among single enterprises in the future, but also will evolve into a group and group, or even a competition between an alliance and another alliance.

CITIC Securities appliance research analyst believes.

From Baidu family to Jingdong + plan, Ali cloud's "family ecological chain" to the future plot, Haier "U+ platform" and the strategic layout of M-Smart, they have begun to expose the ambition of "war" platform.

Who is the breaker?

"Smart home is difficult to distinguish from who is in charge at present, but there is still a starting point for the appliance alliance to do this kind of thing."

Xu Hao, an analyst with Analysys International, told reporters that the advantage of home appliance manufacturers lies in the supply chain, channels and after-sale services that they have built for many years. However, they also have disadvantages, such as the development of software, how to solve the problem of interconnection and interconnection with other household appliances brands.

In fact, in order to solve the problem of interconnection between different household appliance manufacturers, the Chinese market has been supported by the competent departments, and the industry has been interacted by related institutions, IT enterprises and household electrical appliance enterprises. Finally, the standards of the two major household appliances have been formed, that is, the flash links and E Jia Jia.

The flash camp includes Lenovo, TCL, Konka, Hisense, etc. the E Jia Jia camp mainly includes Haier and Tsinghua Tongfang.

But with the acceleration of competition, appliance manufacturers are more inclined to "self built alliance" to grasp the dominant power and ensure the maximization of brand and interests.

In 2014, many domestic appliance companies including Haier, Changhong and the United States announced relevant strategies and deployment: Haier tried to introduce a more comprehensive solution outside the original U-home smart home system; Changhong hopes to integrate its black-and-white power into the family Internet strategy; the United States aims to build tens of millions of user level communities.

"But it takes time to concentrate on users only by traditional manufacturers themselves."

Xu Hao told reporters.

He believes that only with the combination of hardware and software, can the final integrator of smart home industry chain be played.

Smart home platform not only needs the support of intelligent hardware products, but also needs the comprehensive ability of cloud and software side.

Similarly, for Internet Co, although it has a certain user base, this foundation includes traffic, user data, software, etc., but it also needs to attract more smart home Hard Suits Inc to join.

However, some insiders pointed out that the premise for smart home to spread is standardization of communication protocol, cloud processing of data processing and unification of operation system. The integration of software and hardware ecosystem needs a longer period.

Chen Gang Sheng, general manager of Yi Lei Wei technology, a program design company, told reporters that in the game, many upstream and middle small companies would like to put it on apple.

"Just like Apple's subversion of mobile phones, the market needs more preheating effects.

In the future, smart home access is more than one, or hardware, or in the cloud, smart home will also promote the establishment of an open and secure cloud platform for users, operators and manufacturers to provide a win-win industrial chain and ecosystem, but always need someone to detonate the entire market.

Chen Gang Sheng told reporters.

But it is worth noting that Apple itself does not have the ability to control the home market.

Xu Hao believes that China is the largest manufacturer of home appliances.

The control of hardware resources is very high.

At present, most companies want to develop their products on their own software platforms. The partners are mainly domestic giants such as millet, Ali and Baidu. Apple is not necessarily the best partner.

For small vendors, whether Apple can become a powerful gateway and operation platform is still unclear.