Women'S Clothing Location Should Pay Attention To Women'S Psychology.
Related data indicate: Women's clothing ratio
Men's wear
More dependent on store location.
A shopping mall has done a survey found that men's clothing does not care whether the location of shopping malls is in the middle, but the difference is that women's clothing is very particular about location.
"Good location, large traffic" is an indisputable proof.
In the clothing trade circle, it is not a hidden rule or secret.
The flow of clothing makes women wear faster. Everyone has a curiosity. People who have strong flow shops are easy to get together and always want to squeeze in and have a look.
This is in
Clothing industry
It's true that women's clothing is more dependent on store location than men's clothing.
Female friends consumption
Psychology
A lot of female friends like to stroll around the street. Obviously, the location is obvious.
Female psychosocial researchers say: because women's shopping research is related to research, it is said that they first turn around the entire shopping mall instead of directly entering the center of the shopping mall.
When women buy clothes, they like to go around the mall.
Instead of rushes to buy things, most female friends go shopping with the idea of looking at what they want to buy.
Then it is the comparison and screening of brands. The actions of buying clothes are very random. Female friends are sentimental and feel good.
At this point, no male friends, male friends will first think of what they want to buy before going out, identify the brand, and then go straight to the counter.
Why do female friends value their feelings?
The first reason is that women are the reasons for sensibility. The location of the shop is the a sense of "space" that can give people a shopping environment. The display of shops is also an important reason. Most female friends will feel that "good brands occupy a good place" and many brands will naturally feel bad when they are crowded together.
Women's clothing stores seem to emphasize men's clothing design and display style more than men's clothing. Men's friends just go shopping to get involved in their career and life. They don't pay much attention to the shop's feeling. They only pay attention to the clothing brand which is not suitable for themselves.
- Related reading
Children'S Clothing Shop Management Experience, Effective Management Needs Refinement.
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