What Should We Do To Enhance Store Image?
We must do well in two aspects so as to enhance the image of the shop as a whole.
First of all, the shop front should pay attention to individuality, the decoration of personality can reflect the characteristics of the shop, and can attract customers to step into the shop, so that there can be pformation.
Decoration
Must have the characteristic, can not be similar to the left and right stores, or obviously plagiarize the other people's trace.
There are very large water pipes in the shop, the ground is a very thick cement site, it does not cost much, but it highlights individuality.
But we must design according to the main style of the commodity, not blindly pursue individuality, but lose the characteristics of the commodity.
display
Furnishings should have selling points, prominent positions should be placed on the day's hot money, explosive money, or there is a price advantage to allow customers to stop picking goods.
The overall display should be standardized, classified and definite, with specific intentions, such as the back of the coat, and the lower part, so that it is easier to promote joint sales and increase sales rate.
The real service image is also very important, which is very important for retaining the old customers.
1 often hit.
Discount
This is the most effective way to attract customers. We should pay attention to flexible use, otherwise customers will buy it when you discount, and will not buy the price.
In general, there are several ways: a) old discount b) shop discount C) holiday discount.
2, the style should be new, pay attention to individuality, do not blindly copy other people's Edition goods, and do not need to refurbish and update in time.
3, we give some gadgets to buy some small items, but we can not feel that they are against goods or stalls.
Another customer's interest in your shop has skyrocketed.
It is better to send out the bill, and not to give a gimmick of a small gift.
4, the old customers are given preferential treatment. Some gadgets are given during holiday celebrates. These gadgets can only be enjoyed by old customers, reflecting their uniqueness.
5 serve good old customers, they will bring you new customers.
The new customers that they bring must serve well, so that the old customers will have a sense of superiority, satisfaction and honor. They will bring more new customers.
6 make new customers old (such as the way to use membership cards, birthday cards).
As for advertising, it also emphasizes individuality. It can be painted by hand, requiring variety, creativity, uniqueness, and vivid and humorous content.
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