SAIC Halted Double Eleven Discount Price

Businesses participating in double eleven activities have received an urgent notice issued by the Jingdong, saying that the industry and Commerce Bureau prohibits the use of information such as discounts and reference prices.

Therefore, merchants must remove all the "reference price", "Jingdong price", "original price" and other words appearing in shops and subscription pages today, and only keep commodity promotional prices.

Almost every markup page of each store is marked with "Jingdong price". After receiving the notification, businesses are constantly modifying advertising plans and promotional copywriters, shielding the relevant words as far as possible.

It is reported that the information received by the SAIC is not only Jingdong, but also a number of e-commerce platforms including Tmall.

"Just received the notice, all of them.

Activity page can not appear "reference price", "tag price", "original price", "discount" such a word, the two phase must be revised before 18 o'clock today.

A bag B2C official website electric business person in charge said.

at present

Jingdong, Amazon, Dangdang, shop No. 1 and many other electronic business platforms have launched a double 11 promotion campaign.

This will result in a large number of promotional advertisements involving platforms and businesses needing to be redesigned, and the marketing effect will be lost.

The Circular of the SAIC is mainly to avoid false price reductions, price increases and promotions.

Prior to that, SAIC also interviewed 10 large e-commerce providers, such as Alibaba, Jingdong and vip.com. It demanded that the prices of recent Internet products should be fully combed, and that the "preferential price reduction method" should be avoided.

Related links:

China Leather Association footwear Specialized Committee 2014 and the third (2014) China footwear industry development forum will be held in from November 28 to 30, 2014 in "China modern footwear industry city Suzhou".

The news was informed by the China Leather Association's announcement of the meeting through China Leather net recently.

The notice shows that "new opportunities for pformation and upgrading of China's footwear industry under the new normal" is the theme of this forum.

At present, the world economy is still lingering in the low valley. China's economy is showing a new normal. The footwear industry has entered a period of deep adjustment of cyclical and structural lows. International competitiveness has been challenged and domestic demand growth has slowed down. The development of China's footwear industry is facing many challenges.

At the same time, many new opportunities for pformation and upgrading have begun to emerge, such as reform dividends, technological progress, overall efficiency improvement, industrial gradient pfer and upgrading.

How to identify industry development opportunities and lead the pformation and upgrading step by step has become the key to create a sustainable competitiveness of China's footwear industry.

Zhang Yansheng, chairman of the China Leather Association, Secretary General of the academic committee of the national development and Reform Commission, Liu Baobao, general manager of the Taiwan footwear and sports and leisure technology R & D center, Liu Baobao, senior vice president of BELLE international, Song Xiaowu, ECCO (Xiamen) Footwear Company, and Suzhou municipal Party committee secretary Zhang Shuguang, will attend the forum and give keynote speech on the overall operation and future trend of China's footwear industry since 2013.

In addition, the 2014 China skills competition, "the Suzhou modern footwear industry city Cup", will be held in the same period.