How Can Infant Clothing Store Manage Well?
Pure cotton fabric
Be well received:
Pure cotton infant clothing has been more popular, because in everyone's view, pure cotton is a symbol of nature, comfort and safety. Moreover, in recent years, the fabric of clothes has been paying attention to green and environmental protection, so the clothing of infants and young children is mainly composed of soft, moisture absorption and sweat perspiration fabrics.
The cute design of light colors is good:
Baby
The style is also very important. All kinds of pink and tender colors, cartoon designs and lovely styles are quite popular.
For example, light blue, such as light yellow, shallow powder, so this type of clothes, without special promotion, will also sell very well.
Strict stock purchase
channel
:
To manage infant clothing, we must strictly control the channels of clothing purchase. Now online purchase is quite popular. Various licenses and licenses of manufacturers must be verified. Although these documents can not be absolute, they provide at least a guarantee.
When you first purchase, you should control the quantity, do not enter too much, first look at the sales.
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(1) in areas with frequent commercial activities, such areas are generally commercial centers, downtown areas and frequent commercial activities, and the turnover is bound to be higher.
Such a shop is called the land of gold.
In this area, logistics is fast. For the clothing industry, the trend of clothing circulation is very fast. If the commodity flow is slow, it may be out of fashion before the clothing is sold, so the area with frequent commercial activities is a perfect location for the choice of the location of the clothing store.
(1) in areas with frequent commercial activities, such areas are generally commercial centers, downtown areas and frequent commercial activities, and the turnover is bound to be higher.
Such a shop is called "an inch of gold".
In this area, logistics is fast. For the clothing industry, the trend of clothing circulation is very fast. If the commodity flow is slow, it may be out of fashion before the clothing is sold, so the area with frequent commercial activities is a perfect location for the choice of the location of the clothing store.
(2) in areas with high population density, shops are opened near residential areas, with relatively concentrated population and high population density.
In such areas, people of all ages and social strata have.
It is easier to choose which styles or types of clothes to sell, and there will be more customers.
Moreover, because the flow of population has been very large, it is easy to understand the daily sales volume, so sales will not suddenly rise and fall, which will ensure the stable and generous income of the shops.
(3) Street shops with large traffic volume are on this kind of street, with large traffic volume and relatively large number of patronage shops.
But consider the large traffic volume on the street and the influence of terrain or traffic to choose the best location.
For some passenger traffic, but because the traffic arteries, the passenger flow is the place to go to work, it is not a good choice of clothing store address.
(4) in areas where pportation is convenient, traffic is convenient, customers are willing to patronize, and are willing to go there by car.
Generally speaking, there is a bus stop nearby, or a shop that can walk less than 20 minutes walk is the best.
(5) people gathering or gathering places, such as theaters, cinemas and other entertainment places, sometimes attract people who are recreational and entertainment to stroll around the shops, and many people will buy them.
Clothing is popular and has many styles, so long as people can buy unique styles of clothes, people will be afraid to buy them elsewhere.
Moreover, most of the places of entertainment are young people. They are very fashionable in fashion. Therefore, opening up a fashionable clothing store in these places will attract a large number of young customers who are catching up with the trend.
(6) neighborhoods of similar shops can attract customers if they are concentrated in a certain location or block.
Because there are many shops that run similar products, customers can have more opportunities to compare and choose here.
We may as well listen to the consumer's view: Ms. Jiang, who teaches in a university, buys clothes every time, and always likes to go to the clothing store's intensive places. She thinks that besides many styles, the shop can be sold more than three, and it is easier to start the price.
Therefore, do not worry about competition among the same businesses. Once the shops are open, the aggregation effect will be easy to expand, and to form a "professional Street". The business will be easier to do than single handedly.
Generally speaking, the area with more than two conditions is a good location. If it is all available, it is the best shop site.
However, the rents with these conditions are generally quite high.
Shopkeepers should not be intimidated by higher rent, but carefully analyze how much money can be invested in this fund.
Generally, as long as the idea of opening a shop is right, it is high investment and high return, so we must invest in the shop site.
It's better to spend a lot of money to find a good store if you spend a lot of money on a big shop.
Of course, high rents increase operating costs and increase operating pressure and risk. We must have a good calculation of investment projects and see that space can not do business in golden shops.
If you don't have a diamond, don't take the porcelain.
If there is a shortage of initial funds and there are good shops in other areas, so long as they can operate properly, they will also be profitable.
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Let Children'S Clothing Market Become More And More Popular. Children'S Clothing Business Should Pay Attention To Common Sense.
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