Garment Enterprises Start The "Double 11" Conference Battle

In November 11th, Online retailers The launching of the grand promotion day has become a carnival day for consumers. The Zhengzhou women's trousers that have been calling the whole country have tasted sweetness from the "double 11". Yesterday, reporters in the interview of many clothing enterprises such as Ya Li Da has clearly felt the "war of war" scene. The clothing enterprises rushed to order, promote production and logistics, received continuous orders from the shop, and hurried stocking and supply.

Last year, "double 11" won the first battle of many garment enterprises in Zhengzhou on sale online, and the first touches were quite fruitful. This year, garment manufacturers started early and actively prepared for war. Zhengzhou leading fashion Co., Ltd. launched the design and research team in early August, focusing on the "double 11" order, focusing on the saleable and marketable products, specially designed the products, and for the first time introduced the top 30 garments including the autumn winter coat, coats and down garments. product The workshop provides a green channel for the "double 11" goods, and the quality and quantity is given priority to production and warehousing. At present, about 200000 products have been sold on the Internet, and their products are more than two times more than in last year, both in terms of richness and scale. It has 1800 stores and has full confidence in online transformation. The electronic commerce of Ya Li Da has formed a multifaceted blossom situation. It has worked together in various platforms such as Tmall, Jingdong, Taobao, vip.com, WeChat mall and so on. This year, "double 11" has more than 80 million stocks. ESEY apparel leader said, in 2013, "double 11" ESEY total network sales exceeded 30 million yuan per day. This year, it is actively preparing for war and expanding product categories. Under the premise of jeans and chemical fiber pants, new fashion pants series, comfortable cotton linen series, fashion printing series and light luxury Hanfeng series are added. The new products are first appeared in Tmall, Jingdong, No. 1 store, vip.com and other electronic business platforms.

At the same time, Zhengzhou garment enterprises also do many ways to prepare logistics, make plans, increase customer service and logistics passages by several times, and ensure maximum safety of goods at the first time.

Business grab

" Free ride "

With the "double 11" approaching, businesses in the provincial capital have launched a "lift" sale and launched various promotional activities to attract customers. This new festival has set off a sales climax of the retail industry.