MUJI Muji World Flagship Store Will Appear In Chengdu Ocean Pacific

According to introduction, The shop The total area is 3016 square meters, and there are 4 floors on the ground and underground. It is not only the largest flagship store built by Muji in the world, but also a practical overseas development after the plan of "100 stores opened in China by the end of 2013" at the end of 2013.

Throughout the past, MUJI has made bold attempts and breakthroughs in the new field every time it opens a new flagship store. Management In addition to conventional products such as furniture, clothing, stationery, gifts and so on, MUJI has introduced today's popular "mix and match wind" into shops to achieve cross-border cooperation with multiple brands.

It is reported that the shop takes the theme of "feeling good life" belonging to China as the theme, with the concept of "integration with art & Mix store" as a design concept, and decorates all kinds of MUJI products, or hangs or displays or shows them in natural Muji space, so that customers can understand the true beauty of true life.

Among them, it is worth mentioning that in the Muji world flagship store B1 shop, the first iconic shop of ID E E home brand overseas, which is part of the good quality planning group with the MUJI products, the two were born in Japan in 1980s. After its opening, it will provide consumers with the most representative original furniture of ID E, groceries and works of art that can not be bought elsewhere, and the original home furnishing proposal.

Second, let people. expect In addition, MUJI will introduce the first "Caf & Meal MUJI" cooking restaurant in mainland China, which is located on the 3 floor of flagship store. It is a Caf product Restaurant built by Muji. At present, there are 20 shops in Japan and other places. It praises the cuisine concept of "vegetarian food (so-no-syoku)", which shows the taste of food itself, presenting a simple but finely detailed four seasons cuisine.

According to statistics, from the birthplace of Japan, Caf & Meal MUJI has been using various distinctive ingredients, seasonings and traditional cooking methods to integrate food culture into cooking, holding the Muji's "natural and imprint" unchangeable mind, and strictly selecting safe, healthy, green, non genetically modified natural ingredients. All ingredients can be traced back to their origin, production process and technology. Adhere to the cooking process of less salt, less sugar and less oil, use the least chemical condiment, do not add preservatives.

In addition, Muji will also optimize the life props for the development view. The 2014 kitchen appliances designed and developed will also start with the flagship store and be listed in China for the first time.

In this way, a variety of cross-border brands and commodities have been merged in Muji shops in the form of art, breaking the traditional division, and linking each region to the main line of life in series, showing the determination of MUJI products to become more popular in the future.

So far, Muji has set up about 108 shops in China. Compared with Japan, China has become the most important overseas market and sales engine for MUJI. According to Wang Wenxin, general manager of China planning, Chengdu is not only a strong purchasing power per capita, but also one of the best cities to understand life. Besides, Suzhou and Nanjing are also potential cities in their minds. If all goes well, Chengdu's experience will be extended to all Muji shops in China.