Double 11 Accompany The Electricity Supplier To Play The New Together.
Here world
Clothing and shoes
Xiaobian network to introduce the electricity supplier is playing new, I am also drunk.
With the "eleven double" online shopping feast approaching, many online shopping people have begun to fight for it, ready to go crazy in this online shopping carnival.
Faced with so many "volcanoes" that are about to erupt, the big business people are naturally unable to remain calm, and have produced their own skills in the countdown.
But unlike previous years, in the naked slogan of "selling at a loss" and "selling at the bottom price", the major electricity suppliers have also developed many "new ways" in response to the changes in the times and the maturity of consumers. They hope to be able to grab more attention in this annual big day, so that they can really earn a full pot.
New role: overseas products on stage
Different from the previous "double eleven" and "internal consumption", with the emergence of new forms of online shopping such as overseas direct picking and overseas direct mail, many overseas goods have become a highlight of this year's "double eleven".
According to Tmall, this year's "double eleven" strategy is to adopt the overseas brand direct mining mode for the first time, and aggregate the buyer's demand with the strength of Tmall platform to reach the overseas brand business side, so as to shorten the traditional supply chain.
By shortening the traditional supply chain through Tmall's global direct mining, consumers can enjoy the most fresh and seasonable high-end products from seven continents and five continents.
No. 1 shop responsible person said that in September of this year, the "1 sea purchase" will also become a leading player in this year's "double eleven", and there are nearly 100 businesses in the 1 sea purchase, and the SKU number is about 12 thousand.
Commodity category also covers mother and baby, beauty care, nutrition and health care, imported food, 3C, bags, light extravagance and so on.
It is worth mentioning that the "1 sea purchase" of the bonded import mode, shop No. 1 can be centralized procurement in advance, through bulk shipping or air pportation of goods directly from abroad to the Shanghai Free Trade Zone stocking, after the order, goods can be directly from the bonded area warehouse declaration inspection after delivery.
Amazon's China, which is famous for its overseas direct mail, will not miss this year's "double eleven". Amazon announced that this year's "11.11" will play the leading role in international brands. It will join hands with more than 300 internationally renowned brands to bring real quality and exclusive benefits to consumers.
At the same time, from now on, Amazon, the United States, Germany, Spain, France, the United Kingdom and Italy will launch direct mail service to China. Consumers can enjoy about 80000000 international selected products from the six overseas sites of Amazon.
New faces: intelligent hardware comes on stage
For the online shopping people who are still looking for a low price, this year's "double eleven" can buy many new gadgets. This year's popular intelligent hardware products have become the popular faces of this year's "double eleven".
Before the arrival of "double eleven", cheetah Mobile announced that the most cost-effective intelligent air purifier "leopard rice air purification master" was officially launched, and the price will be set at 998 yuan.
According to the introduction, in addition, the leopard meter is equipped with a German active laser probe, which can monitor and display indoor air changes in real time.
Leopard, with the "Internet gene", also has a mobile APP for users, allowing users to view the air quality at home and remote control switches at any location.
At present, the leopard rice air purification master has entered the public beta period.
In addition to the intelligence of air purifiers, smart bracelet is an intelligent product that has been accepted by consumers. Fitbit has revealed that on the day of "double eleven", the full Fitbit Flex fashion smart LOHAS bracelet of Tmall flagship store of Tmall mall dropped to 499 yuan from the original price of 898 yuan.
According to the introduction, Fitbit intelligent LOHAS equipment has now entered Tmall mall, Jingdong mall and Amazon China Mall, and has opened its flagship store in the apple retail store, Apple authorized dealer, Lok language communication and other channels.
New tricks: cross border marketing while buying borders
When "double eleven" has become the popular online shopping feast, "double eleven" is no longer the Party of the electricity suppliers themselves, and all walks of life in the Internet are beginning to plan how to get a slice of the "double eleven" feast.
Jiayuan Jiayuan, a marriage and dating website, launched the "placing order" on the joint Shop No. 1, giving users the lowest "naked price" of the whole network. During the activity, customers who placed orders under the mobile client of the 1 shop will receive the tailor-made plan made by Jiayuan. The goddess, the warm man and the uncle are all available in the 110 million registered members of Jiayuan, and single men and women can always find a suitable one.
"Double eleven" near the end of the year, the tourism market has also joined the "double eleven" feast. Online travel website tourism is expected to launch 500 1 yuan scenic spots, 200 half price attractions during the "double eleven" period this year, 10 half price, no limit tour routes, and nearly half a half price exit places. According to the staff of the same journey, all products will be booked on the day of November 11th. Besides the 500 1 yuan scenic spots and 200 half price scenic spots, there will be a considerable number of 9 yuan hotels in the same day.
As the largest B2C consumer electronics manufacturer in China, shop No. 1 has also made preparations for this year's "double eleven".
According to the introduction, this year's "double eleven" and No. 1 store will open the annual Guinness world record ending war, opening 8 shampoos, paper products, imported milk, nuts, Cereals, oils, masks, diapers and rice cookers, and continue the 1 World store's unique "Guinness world record" marketing mode.
As for the excellent shopping mall, the website has been upgraded and upgraded from the original eight categories to nine categories before the arrival of the "double eleven".
As the most concerned areas of the Internet users, logistics and distribution have also become the key direction of Internet companies in the "double eleven" cross-border marketing. Recently, 5 buyers have announced that the "double eleven" period is the main promotion of free mail service. Chinese consumers can enjoy the whole year free mail service only if they register to help 5 to buy members and become the White Gold users of the website.
NetEase has also joined the "double eleven" war by mailbox master APP. The mailbox mailbox provides all the mail with new email reminders, resolutely does not let go of any state of online purchase orders, sells promotional messages at any time, and can even pay attention to business trends through subscription function.
New service: free online shopping without fear of explosion
Although the "double eleven" online shopping war has been going on for many years, whether the logistics distribution can be in place in time is still the topic most concerned by the online shopping community this year.
It is precisely because of this, this year many electricity providers and Internet related enterprises have also done a lot of articles about logistics and distribution.
Nanfang Daily reporter learned that all logistics enterprises are ahead of the "double eleven" reserve personnel, high salary recruitment Posts everywhere, which also led to job seekers enthusiasm, logistics related positions become the two sides of the enterprise and job seekers.
According to the data collected by Chi Chi network, compared with September, the number of recruitment and application couriers, customer service and drivers in the logistics enterprises increased in October.
In addition, the logistics company also organized a special recruitment session of the logistics industry through the Ganji network to recruit specialized talents for logistics jobs.
In addition, the self built logistics distribution business is also making the final preparations for the "double eleven". The Nanfang Daily reporter has learned that jumei.com will focus on solving the problem of "burst warehouse" in this year's "double eleven", laying out a good logistics distribution system ahead of time, and getting through the "last mile" to ensure sufficient stamina.
It is reported that jumei.com in the distribution management system for customer address information pre classification and pre sorting, when jumei.com orders arrived at the express distribution center, you can directly sort, or in the warehouse picking process, quick sorting.
The reporter also learned that Jingdong, Dangdang, Amazon China and jumei.com have strengthened the customer service team, upgraded the response system of customer service, and greatly improved the efficiency of telephone access and the speed of handling rights.
Consumer reminder
The annual "double eleven" in the exploding electricity supplier war, but also let all online shopping fraud more active.
So how should we rush to buy at the same time and avoid the trick?
Recently, Tencent mobile housekeeper and other Internet security companies summarized several notices according to the netizens' reports. Here we also introduce to you, hoping to help you keep away from fraud and protect your account and fund safety.
Shanzhai pays App to steal your information.
A few days ago, Tencent mobile housekeeper killed a malware called a.privacy.htsms Taobao authorized. The malware disguised as a Taobao client to trap users to install. After installation activation, it could intercept mobile phone messages and forward it to the specified number, suspected of stealing user privacy. It could also lead to users' online shopping account stolen and bank card stolen brush risk.
Apart from Shanzhai Taobao App, the malicious software of Shanzhai Alipay has begun to increase.
The copycat Alipay App looks like the Alipay wallet. It will ask users to freeze Alipay after opening, and prompts information such as name, ID number, bank account number, password and so on. Once the user submits, the information will be sent to the cheater's cell phone immediately, then use the information to change the Alipay password and steal user's funds.
Fraud prevention skills: do not easily download App in Mobile Forum or non secure electronic market.
At the same time, installing mobile security software can effectively identify Shanzhai, poisonous malware and viruses.
Phishing website steal account password
For those who want to buy cheap goods on the "double eleven", close to "double eleven" is sure to browse around the Internet and click into some promotional websites. But when opening the website that looks like "Taobao" or "Jingdong", users should be careful that it may not be true Taobao or Jingdong, but some phishing websites.
Anti fraud skills: when you open your website, you can find out whether the website has a trusted website logo.
Statistics show that this year, 11 successful companies listed in the United States, more than 80% have completed the verification of the "trusted website" in the network. Over 70% have already displayed the "trusted website" verification logo on the official website.
risk
Greatly reduced.
Using two-dimensional code to implant viruses
In general, the fraudsters will tell the victim that the money is frozen by Alipay on the Internet, through IM, telephone and so on. They need to repurchase the money after they need to refund, and then provide a website to the user, so that the victim can fill out the bank card number, password, verification code and other information on the website provided, then quickly use these information to steal user funds.
In addition, some fraud is by letting the victim take a two-dimensional code, then install the mobile phone payment virus to the user's mobile phone, use Alipay mobile payment to initiate shopping or pfer, then the mobile phone pays the virus to steal the user's mobile phone.
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