E-Commerce Promotion For Year-End Shopping Season

Here world Clothing and shoes Xiaobian network to introduce the business Halloween promotion "training" year-end shopping season.

Although Halloween is not as popular as Christmas and new year's day, businesses are still keen to grasp the business opportunities of every festival. As the quality of clothing is getting better and the variety is more diversified, Halloween costumes are more and more popular among the American people, and the demand is also increasing.

Halloween just happened on Friday this year, and it will obviously attract more people to celebrate in a more crazy way. According to local media reports, about 75 million adults in the United States disguised themselves as Halloween this year. Most of the costumes still choose traditional classics, such as witches, animals, pirates, Batman and zombies. Consumer spending on Halloween is estimated at $7 billion 400 million this year, of which about 40% of the consumption budget will be spent on Halloween costumes. According to US media reports, the number of Americans dressed in Halloween this year is unprecedented, and the per capita spending has risen from $75.03 last year to $77.52 this year.

According to the survey by Google and YAHOO, Halloween is the hottest in 2013. clothing This is the cute Minion from the movie "dirty me", and the best selling clothing this year is Disney's "freeze", "Ninja Turtles" and princess, animal and Spiderman costumes. The manager of Shishi, a clothing company, said that Halloween is actually a "cover", and that promotion is a goal. He said: "take double 11" sales promotion, promotional products are obviously not only applicable to single people. For clothing companies, I can promote some Logo products printed with Halloween features, or Cosplay's costumes and masks. For e-commerce enterprises engaged in 3C products, they can also participate in the promotion in the name of festivals. As long as profits are made, consumers feel profitable and willing to buy, and that is the goal. Whether it is in line with the Halloween theme is really irrelevant.

Some businessmen believe that besides promoting business opportunities, another important reason for Halloween promotion is to prepare for the heavy end of the year-end shopping season - "double 11" and Christmas. No matter which electricity supplier platform is in the present, the promotion efforts for these two festivals are great. Many cross-border e-commerce platforms are still struggling to increase sales of such products. Take the global sale platform as an example, Halloween thematic activities are still selling traditional Cosplay clothing, with a discount rate of up to 50%. Through the promotion of Halloween, on the one hand, we can adjust the layout of enterprise promotion, preview the emergency mechanism of large sales promotion, and also investigate the demand of the market. Consumer Purchasing power. So it is necessary to use Halloween to try the water temperature.