Double Eleven Home Textile Products, If There Is No Quality, How To Carnival.

Here world Clothing and shoes Xiaobian net to introduce the double eleven home textile products: if there is no quality, how to carnival?

Since November 11th, from the singles festival to the shopping festival, every year there will be a fierce war without smoke. All kinds of e-commerce enterprises begin to fight price war, attracting the attention of consumers, and even putting on a drama of losing money. But as we all know, even if the money is split, businesses will not make a losing proposition even if they shout loudly and loudly.

"The quality of products bought at a lower price is certainly not as good as the original price." A friend who is full of goods in a shopping cart on the side of the shop complained, "but this offer is only available once a year, so I will only choose some brands that I know very well to buy." Consumer psychology is like this, while thinking about low prices, while thinking about quality products, eventually entangled with each other to fight psychological warfare. He said: "it is always felt that the home textile products sold on the Internet are the tail goods, or the brand that is specifically designed for the development of the electric business. Even if there is a genuine guarantee or a new synchronization of the counters, I am very concerned about the quality of the products. However, if we look at the haze outside the window, we will eliminate the idea of the store and go to the shop."

Indeed, in recent years, based on factors such as air pollution and convenience, the number of online shopping has risen rapidly. Yang Zhaohua, President of China Textile Association, analyzed the industry situation at the 2014 Home Textile Conference. "This year 1~8 months, the main business income of home textile enterprises above scale increased by 6.9% compared to the same period last year, and exports grew by 6.2% year-on-year. He believes that the growth of the electricity supplier situation is not diminished, which is optimistic. "E-commerce channels are still growing significantly, the first half of the data show that home textile products in the electricity supplier Tmall grew 75%, an increase of 92% in Dangdang compared to the same period."

From the above data, the growth of home textile business has never stopped. However, we have only seen the excellent sales performance of the electricity supplier, but it may ignore the real demand of the public. "There are still some differences between the products bought online and the physical stores. I do not dare to shop online now." A friend nearby said with concern: "online shopping can not be seen in person, and can't be seen or touched. What if we buy fake products?" In fact, her worry is also normal. Recently, the news of fake online shopping is emerging one after another. For example, CCTV bought 8 bottles of shampoo from famous brands such as Jingdong and shop No. 1. After inspection, 5 bottles were fake, and fake products had great harm to human health. Consumers who buy fake products from the Internet naturally have a lingering fear. Consumers generally reflect that, even the brand electric business, most of them are just good word-of-mouth, many fake goods, and many of them are sold together. There are also consumers. Many well-known e-commerce platforms are made up of separate shops. The products are not purchased or tested by the enterprises themselves, but they are shipped directly by the manufacturers. This will increase the risk of online shopping and let consumers gradually lose confidence in them.

Unlike counterfeit events, nowadays, home textile enterprises specifically aim at the mentality of online shoppers who want to have a good and inexpensive mentality, set up a special home textile brand, sell them online only, and know the supply volume through advance booking, limited edition and other marketing techniques, and get rid of the stock accumulation. I have to admit that this is very astute, but how to ensure the quality, get the recognition of consumers, or business home textiles? brand The direction of further efforts is needed.

Zhang Junhao, director general of the Department of comprehensive reform of the national development and Reform Commission, suggested: "the healthy development of enterprises needs three points, one is quality awareness, the other is the sense of credibility, and the three is the sense of innovation". It is true that excellent quality, honest business philosophy and innovative design and marketing methods are fundamental to the survival of enterprises, and also the foundation of an enterprise that consumers support and trust.

With the deepening reform of the economic system, the development of the market will become more and more high in the future. But the greater the opportunity, the greater the risk, and in the face of new opportunities. Home textile enterprise As soon as possible, we should adapt ourselves to the good quality, quality and integrity so as to truly gain the advantage of controlling opportunities and get the recognition of consumers, so as to develop healthfully.