China's Clothing Market Price Is Inversely Proportional To Sales Volume.

Here world Clothing and shoes Xiaobian network to introduce to you is the domestic clothing market price and sales volume inversely proportional.

Recently, since the autumn and winter clothing went public, China's clothing prices have seen a marked rise. Meanwhile, sales of clothing have declined. According to the insiders, despite the fall in cotton prices at the beginning of this year, the price of clothing has not been lowered. Enterprises need to digest the 50% increase in cotton in the past 3 years. Affected by this, clothing prices are hard to fall.

According to the data of the National Bureau of statistics, in August 2014, the domestic consumer prices of clothing commodities rose by 2.8% over the same period last year, unchanged from July, the highest since November 2012, or 0.4 percentage points higher than the same period last year.

In August 2014, the retail sales of major retail enterprises increased by 9.4% over the same period last year. The growth rate was significantly higher than that of the previous month and the same period last year, the highest growth rate since the beginning of the year. The retail sales of all kinds of clothing continued to show a downward trend compared with the same period last year. The retail sales volume of clothing has decreased 4 over the past 4 consecutive months since May, compared with the same period in August.

It is understood that in August, clothing prices rose by 2.6% over the previous year. Among them, clothing prices rose 2.8% compared to the same period; clothing processing service charges rose 5% compared to the same period, rising 0.2%. 1~8 monthly average clothing prices rose 2.4% over the same period, of which clothing prices rose 2.5% compared to the same period, clothing processing service charges rose 5% over the same period.

In order to understand the price of clothing in the consumer market, the reporter came to several large shopping malls and found that the clothing of autumn and winter has been on the shelves, and the price of clothing has increased significantly. In a large shopping mall, the reporter found a middle and high-end women's clothing brand similar style coat. Last year, the new product was priced at 2000 yuan / piece. This year it was raised to 5000 yuan / piece, and the price of some long sleeved T-shirts rose from several hundred yuan to thousand yuan.

Because of the rise in clothing prices, consumers' purchases have decreased. "Recently, clothing prices in shopping malls have gone up very high. The prices of garments of the same style and fabric are much higher than that of last year. Although some brands are holding promotional activities, prices are still high, and consumers can only buy them cautiously. A consumer is picking women's clothing.

On the contrary clothing In the case of rising prices, insiders believe that, despite the fall in cotton prices at the beginning of the year, enterprises still need to digest the cumulative increase of 50% over the past 3 years. In addition, some domestic enterprises are also conscious of raising brand positioning through pricing.

According to the statistics of the China National Business Information Center, the top 10 brands in the major retail enterprises nationwide in August 2014 accounted for 30.79% of the total market share of the top brands, and the top 10 brands of the T-shirts sold in the major national retail enterprises totaled 16.16%, the concentration level was relatively low, and the market share of all brands was less than 3%. The total 10 market share of the 10 major brands in the major retail enterprises reached 14.55%, and the concentration level was relatively low.

The total market share was 28.51%, while the nine brands (601566, stock bar) and tiger all occupied the top two. The other brands were fiercely competitive, and the market share was less than 3%. The 10 major brands in the major retail enterprises of the whole country had a combined occupancy rate of 53.92%, while Manifen, Ttiumph, and other 28.51% brands occupied the first 4 place. The other brands had a relatively low market share and less than 5%. The total market share of the 10 brands in the major large-scale retail enterprises before the sale was 22.67%. Reporter learned that, in August 2014, the top 10 brands of trousers sold by key large retail enterprises in China market The total occupancy rate was 58.85%, higher than that in July. NIKE and Adidas ranked the top two, and the market share was over 10%.