Fabric Companies Are Learning Fast Fashion.

Here world Clothing and shoes The little editor of the net introduces the old fashions to the fast fashion learning. Chinese style

"We have already started 16 years of spring and summer new fabrics." "This year, the company has developed thousands of fabrics." "From design to final design of finished products to the garment factory, we now ensure that a week's shipment!" During the recent visit to the major fabric exhibitions, journalists can always hear the pride and characteristics of their enterprises.

I remember Lang Xianping once pointed out: "successful enterprises after 2000, success is not based on innovation, but by rapid response." It is easy to see that right. market The "quick response capability" has become the key to measure the core competitiveness of modern enterprises.

For the textile industry known for its "timeliness", "popularity" and "seasonality" constitute a prominent feature of fabric products. Fabric enterprises must be able to maintain a firm foothold in the increasingly fierce market competition so as to achieve "efficient information feedback and sensitive market response". However, how to break through the barriers of traditional business models, coordinate the supply of raw materials, manufacturing, and product sales, establish an efficient and complete supply chain system, and share effective resources of information network, so as to realize the rapid reaction mechanism will be a serious problem faced by China's fabric enterprises in the development process. It can not be denied that at this time, many fabric enterprises are still at a loss.

"High speed, small batch and multi style" constitute a distinctive way of production for ZARA, and fabric enterprises can learn from it for one or two. When there are new popular elements in movies or TV media, ZARA can complete the imitation of star singers or imitation of top costume designers in a matter of days. Compared with other clothing retailers, the production of ZARA is very small, which creates a scarcity artificially. The more it is not easy to get, the more it can stimulate people's desire to buy; ZARA produces more than 12000 styles of clothing every year. Compared with many of its competitors, ZARA can provide more choices in fashion.

There is no doubt that many large domestic fabric enterprises have achieved any or two points of the above three points. But the ZARA operation is still worth more. enterprise To think, there is still more to be found behind the "quick and accurate" market.